Chris Cooper provides a shortcut to help gym owners add new clients while they’re establishing their brands.
Brand and direct marketing are very different, but the two go together like chocolate and peanut butter. (Remember that campaign?)
Every gym owner is going to deal with tragedy in their community at some point. Here’s how to lead your community through tough times.
Firing a team member can be an emotional exercise, but if you ignore the related mechanical aspects, your gym and clients will suffer.
If you stay in the gym game long enough, you will have to fire a staff member. It’s inevitable. Here’s how to do it properly.
Before you decide to can someone, you must determine what’s at the root of your problems. And in some cases, it might be you.
Do you coach every client the same way? It’s a mistake. Here’s how to connect with the 4 personality types you’ll find in a gym.
Are your coaches performing at a 3-out-of-10 level or are they 8s? What about your programming? Here’s how to get the numbers you need.
The best trainer will go broke without business skills. But at some point, you’re going to have to shift your focus to improve coaching.
