Author: Chris Cooper

A gym owner starting a conversation with a client over coffee

Starting the Conversation

Long-term relationships between brands and clients are “conversations.” Here’s exactly how to connect with your ideal clients for years.

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On a green background, the Two-Brain logo and the words "daily brief."

Daily Directive: Aug 7

Opportunity abounds right now: Kids and teens are without sports and activities. Parents are waiting for a solution. Here’s how to help them.

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A clipboard with the Two-Brain Business logo and the words "daily directive."

Daily Directive: Aug. 6

Set up one session for your team to celebrate your survival and plan the next year. Review the mission and everyone’s role in the plan.

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A chalk drawing of a stick man struggling under the weight of a depleted battery

Love It or Lose It

It’s essential to farm out work that drains you so you can do work that energizes you. How do you know which is which? Do an energy audit.

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