Your clients must win at your service right away. If they can win before they even meet you, they’ll already be eager to take the next step
Understanding human behavior lets you change behavior and provide results for clients—which is the key to staying in business.
The secrets to long-term progress for your clients don’t come from the world of exercise science. They really come from behavioral science.
Being great at sales isn’t about having the perfect script. It’s about caring enough about another human to start a conversation.
Chris Cooper walks you through your audience priorities for sales. Here are the groups you should focus on in order to sell more.
Review IHRSA’s PR messages and send a caring, informative love letter to your audience as the COVID Crisis continues.
You can’t get people into your business if you won’t let people into your life. Here’s how to use “love letters” to make connections.
Your ability to lead depends on your ability to have conversations. Start one right now—Chris Cooper shows you how to do it.
Long-term relationships between brands and clients are “conversations.” Here’s exactly how to connect with your ideal clients for years.
