Author: Chris Cooper

On a green background, the Two-Brain logo and the words "daily brief."

Daily Directive: Aug 7

Opportunity abounds right now: Kids and teens are without sports and activities. Parents are waiting for a solution. Here’s how to help them.

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A clipboard with the Two-Brain Business logo and the words "daily directive."

Daily Directive: Aug. 6

Set up one session for your team to celebrate your survival and plan the next year. Review the mission and everyone’s role in the plan.

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A chalk drawing of a stick man struggling under the weight of a depleted battery

Love It or Lose It

It’s essential to farm out work that drains you so you can do work that energizes you. How do you know which is which? Do an energy audit.

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The Value Ladder

The secret to entrepreneurship is moving from “doing the job” to “owning the business.” Here are the exact steps to making the transition.

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A clipboard with the Two-Brain Business logo and the words "daily directive."

Daily Directive: Aug. 3

Chris Cooper shows you how to calculate your “effective hourly rate”—and explains why entrepreneurs need to know this critical number.

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Hands working on an engine at a garage

How to Invest Your Time

Calculate your “effective hourly rate.” The answer might be scary, but entrepreneurs need to know this number so they can build on it.

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