
The Two Sides of Your Business
Your business has two parts: operations and audience. Your value is measured by how they work together—and we can track progress with data.

Your business has two parts: operations and audience. Your value is measured by how they work together—and we can track progress with data.

Our #UNBREAKABLE55 challenge: 55 days to build momentum with simple but not easy tasks that will dramatically improve your gym.

For 55 days, I want you to do the common uncommonly well. The tasks in our #UNBREAKABLE55 challenge are simple but not easy.

Identify one phrase you overuse in coaching and replace it. Then add 10 percent more enthusiasm to every client-facing interaction.

Free trials haven’t been effective for years. Post-COVID, they might work for some—but only if you use the Prescriptive Model.

Here’s how to trigger a Surge of new clients in your gym and ride the wave to long-term success and profitability.

Chris Cooper details the five reasons some gyms aren’t seeing the post-COVID Surge effect while others are thriving.

Some gyms are seeing a post-COVID “surge” of new, high-value clients. Others aren’t. Here’s what stops the Surge Effect.

This is the time to lay a new foundation for your coaching business. Book Goal Review Sessions with all your clients before Sept. 15.