
Daily Directive: Sept. 2
Chris Cooper gives you a six-step plan to get people to pay attention to you, then pay for your fitness services.

Chris Cooper gives you a six-step plan to get people to pay attention to you, then pay for your fitness services.

It’s not enough to wait and hope. Your clients aren’t salespeople. You have to take control of the conversation and build your audience.

Chris Cooper presents an eight-step process for increasing length of engagement through operational excellence.

A great measure of your operational excellence is how long people stay at your gym. Here’s how to evaluate and improve length of engagement.

Chris Cooper tells you how to maximize both sides of your business—operations and audience—so you can help more clients and grow.

Your business has two parts: operations and audience. Your value is measured by how they work together—and we can track progress with data.

Our #UNBREAKABLE55 challenge: 55 days to build momentum with simple but not easy tasks that will dramatically improve your gym.

For 55 days, I want you to do the common uncommonly well. The tasks in our #UNBREAKABLE55 challenge are simple but not easy.

Identify one phrase you overuse in coaching and replace it. Then add 10 percent more enthusiasm to every client-facing interaction.