Upgrade your policies, processes and schedule. Start with your playbook, then evaluate your classes to be more accommodating to clients.
Forget the myths that made us buy too big and too much. Here’s what we really need in a gym—and how to get out of our previous mistakes
Start your business audit by checking your facility and equipment. Walk through your front door as a new client would and make a to-do list.
The COVID pandemic shortened the natural evolutionary process of the microgym—and it forced us to ask, “What do gyms really need?”
Daily directive: Make the connections that are the foundation of your business as part of our #UNBREAKABLE55 challenge.
An entrepreneur can pull a business forward—or be a roadblock to its success. Here’s how to reduce stress and improve mental health.
Chris Cooper gives you a six-step plan to get people to pay attention to you, then pay for your fitness services.
It’s not enough to wait and hope. Your clients aren’t salespeople. You have to take control of the conversation and build your audience.
Chris Cooper presents an eight-step process for increasing length of engagement through operational excellence.
