All that matters: what clients want. To succeed, you need to know their goals and show them a clear path to achieving them.
Good results aren’t enough to grow your business. You have to keep clients busy and happy—and you must measure what they care about.
Test your marketing plan. Start by reviewing your service to current clients, then workout outward to your plan for paid ads.
Test your sales plan. Audit your sales room and equipment, including your sales binder. Review metrics such as set, show and close rates.
Most gym owners need help—but not coaching help. Here’s how to determine who you really need on your staff.
Measure your retention—maybe the most important metric in your business. Where do people drop off? And how you can you prevent departures?
Your clients should determine the services you sell. And their habits and preferences should determine when you offer those services.
Upgrade your policies, processes and schedule. Start with your playbook, then evaluate your classes to be more accommodating to clients.
Forget the myths that made us buy too big and too much. Here’s what we really need in a gym—and how to get out of our previous mistakes
