Great coaches focus on the benefits of the workout, not its features—which opens up a world of programming possibilities.
Don’t make this mistake: programming for the features of the gym instead of the goals clients want to achieve.
Client results are incredibly valuable for gym owners because if your clients aren’t getting the results they want, they won’t stay long.
We call our process of goal-setting, review and refinement the Prescriptive Model. It’s key to a gym’s success. Here’s an overview.
All that matters: what clients want. To succeed, you need to know their goals and show them a clear path to achieving them.
Good results aren’t enough to grow your business. You have to keep clients busy and happy—and you must measure what they care about.
Test your marketing plan. Start by reviewing your service to current clients, then workout outward to your plan for paid ads.
Test your sales plan. Audit your sales room and equipment, including your sales binder. Review metrics such as set, show and close rates.
Most gym owners need help—but not coaching help. Here’s how to determine who you really need on your staff.
