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Chris Cooper holding his book "Start a Gym" with text "skip the hard part"

The Gym Owner’s Shortcut I Wish I Had 20 Years Ago

July 30, 2026 Podcast
Chris breaks down which book he'd hand you depending on exactly where you are in your gym ownership journey.
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Stressed out gym owner

How to Skip Years of Trial and Error as a Gym Owner

July 29, 2026 Personal Development
Gym owners struggle with the same problems over and over. Here’s the book Chris would hand you, depending on where you are right now.
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Cover of Chris Cooper's book "Founder, Farmer, Tinker, Chief" with text "FREE E-BOOK JULY 27-31"

Why More Information Won’t Get Your Gym Unstuck

July 28, 2026 Personal Development
The gym owners who stay stuck usually have plenty of information. What they’re missing is clarity on which phase of ownership they’re in.
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Two-Brain founder Chris Cooper and CEO John Franklin with text "GET YOUR GYM UNSTUCK"

Why Your Gym Feels Stuck (And What to Do Next)

July 27, 2026 Podcast
Figure out exactly which phase of entrepreneurship you’re in right now, and what to focus on to move your gym forward.
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Two-Brain founder Chris Cooper and CEO John Franklin with text "What happened to the Games?"

Are the CrossFit Games Dead?

July 23, 2026 Podcast
Are the CrossFit Games dead? And should gym owners even care? Chris Cooper reacts as the Games head into its 20th year.
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Two-Brain founder Chris Cooper with text "Is it time to rethink the Games" (CrossFit Games)

Do the CrossFit Games Still Benefit Affiliates?

July 22, 2026 News and Views
The CrossFit Games turn 20 this year. Are they still doing their job for affiliates? Chris Cooper shares his thoughts.
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