“What’s next?”
It’s a question we hear all the time now because we have the cheat codes for gym ownership.
It takes us an average of just 25 months to get a gym owner to $100,000 annual income—regardless of starting point. And some gym owners get there much faster.
At that point, the question isn’t “how do I find clients?” or “how do I set my rates?”
The questions are “what else?” and “how do I scale up?” and “how do I plan to retire and leave a legacy?”
The answer to all the questions: Two-Brain’s Tinker program.
What Is Tinker?
Two-Brain clients start mentorship in Stage 1 and Stage 2, where they generate revenue through quick wins and build a rock-solid foundation for their business. After that, they move into Growth Phase, where they work to hit their target income—often US$100,000 per year.
Tinker is the next step. Gym owners who have built stable, reliable, profitable businesses in Growth Phase have the freedom to think about:
- Lifestyle and legacy
- Wealth strategies
- Scaling
- Leadership
We provide mentorship in all four areas through the Tinker program—a mastermind with one-on-one accountability and high levels of peer support.
Our Tinkers work directly with a mentor but also attend weekly peer breakout calls, and the groups meet four times a year in exciting locales around the world. Joleen Bingham leads our North American group, and Lisa Palmer leads our European Tinkers.
Finally, Tinkers get access to a dedicated and constantly updated toolkit packed with resources on scaling, leadership, investing, tax strategies, wealth-building, lifestyle design and more.
The first goal for all Tinkers: achieve $1 million net worth.
Who Is Tinker For?
Ideal candidates for the Tinker program have:
- Stable, profitable primary businesses.
- Reliable monthly cash flow.
- Economic stability (not necessarily debt-free).
- Free time or the desire to create it.
- A growth-oriented, abundance mindset.
- A forward-thinking attitude to address annual and multi-year planning.
Tinker is not just for “finished gyms.” Your gym does not have to be perfect. But it must allow you to commit time and energy to looking “up and out” instead of “down and in.”
If you can’t think beyond the next month because you’re worried about making rent, work with your mentor to build stability, then consider Tinker.
If your gym runs very well but still has some room for improvements, consider Tinker.
And if your gym is running like a top and you want to start looking at wealth, legacy, scaling and adjacent opportunities, Tinker is absolutely for you.
How to Get Into Tinker
Tinker is a natural step in our mentorship progression, and Two-Brain Growth mentors encourage their clients to ascend into the Tinker program when they’re ready.
If you’re currently working with us, your mentor will recommend the program when your business is solid and you have the bandwidth for a new challenge—but you can absolutely reach out to map a plan and create a timeline.
“What do I need to do to reach Tinker level?”
Your mentor will have a clear answer, an exact plan and a host of resources.
You can also reach out to our Tinker leaders for info:
- Joleen Bingham—joleen.bingham@twobrainbusiness.com
- Lisa Palmer—lisa.palmer@twobrainbusiness.com
Can you enter the Tinker program directly without going thorough the earlier stages of mentorship? Yes, after a thorough evaluation of your business.
All Tinkers must have solid foundations under them, so we work with gym owners to ensure they have everything they need to succeed at the Tinker level.
Some gym owners are able to move right into Tinker after an evaluation, and others get huge rewards by quickly moving through the earlier stages to ensure all boxes are checked.
What Happens in Tinker?
The Tinker program starts with a 90-day on-ramp in which the focus is:
- Working one on one with a coach to create a plan for success.
- Establishing financial foundations.
- Creating a three-year vision.
- Expanding belief in what’s possible as an entrepreneur.
After that on-ramp, a dedicated Tinker coach checks in biweekly to provide support and accountability during 90-day sprints, and mentor calls are booked as needed to set major goals, create execution plans, identify roadblocks, check progress and provide additional resources.
Beyond that, Tinkers can attend weekly breakout calls to solve problems with peers, and the Tinker year features quarterly themes:
- Wealth
- Scaling
- Leadership (self-leadership, team leadership, peer leadership, tribe leadership)
- Lifestyle
Tinkers also attend quarterly in-person meetups in exciting locales (2026 locations include Fort Lauderdale, Florida; Phoenix, Arizona; Portugal; and Ireland).
Tinker has North American and European events, and members can attend meetups on the preferred continent or travel further to make new connections. A dozen nations are currently represented in the European Tinker group.
At in-person events:
- Subject-matter experts lecture on specific topics, such as real estate syndications, crypto investing, tax planning, short-term rental operation, etc.
- Mentor-led “hot seats” are used to generate high-value ideas, pressure-test opportunities and avoid expensive mistakes. (Example: In a recent hot seat, a Tinker discussed an idea, realized it was a mistake and saved $90,000.)
- Tinkers network with each other to create synergies and solve problems at high speed: “I’ve done that. Here’s exactly how to do the same thing, avoid my mistakes and find success fast.” (Example: One Tinker identified an $84,000 tax overpayment during an in-person meetup.)
- Tinkers explore the area, dine together, and find inspiration through relaxation in the company of similar people.
Problems Tinker Solves
Mentorship at the Tinker level addresses these issues and more:
- It helps owners stop living in “operator mode” so they can behave like owners/CEOs and plan life around themselves, not just the gym.
- It solves leadership bottlenecks by helping owners build teams that can make aligned decisions without owner presence and oversight.
- It prevents entrepreneurial mistakes that cost time and money.
- It creates the freedom—time, money, confidence—to step away from the gym and work at a higher level.
- It shifts focus from gym mechanics to big-picture leadership, wealth and legacy.
- It teaches gym owners to dream big and support their dreams with rock-solid tactical plans and timelines.
Tinker Success Stories
Clients in the Tinker program have done incredible things. Some have successfully replicated world-class gyms, some have started beverage companies or opened distilleries, some have purchased real estate, some have acquired short-term rental properties, some have written books—the list goes on.
Here are two incredible general stats:
- The Tinker program has certified 70 millionaires as of February 2026—and 17 in the last calendar year alone.
- On average, 80% of Tinkers grow their existing gyms by 30% in the first year of mentorship at this level.
Here are some real success stories to show you what’s possible in Tinker:
Tyler
- Achieved $300,000 net owner benefit (personal take home, not business profit).
- Became a certified millionaire ($1 million net worth).
- Invested in three real-estate syndications with minimums of $50,000 each.
- Bought his dream home.
- Set up whole-life insurance policies for his kids and maxed his personal investments.
- Opened a new gym and hit $30,000-$35,000 gross revenue per month within 13 months.
- Picks his kids up daily and is home every evening.
Ashley
- Signed franchise paperwork for her women’s health model early in 2026.
- Greatly expanded her impact to help more women while protecting family time.
Belgian Tinker
- Raised his rates by 40% and lost only about eight members.
- The significant profit increase earned him a spot on Two-Brain’s Top 10 leaderboard for net owner benefit.
U.K. Tinker
- Took three weeks off to holiday in South Africa with family, while the gym ran without him.
- Will return to South Africa for three months next year.
German Tinker
- Built a maternity and wealth plan to enter parenthood with financial confidence.
- Purchased an investment property in Sweden.
Damon
- Built a new adaptive fitness education business.
- Travels nationally and internationally teaching seminars.
- Invested in personal legacy rather than traditional assets.
Two-Partner Group
- Revenue increased by 40%.
- Staff grew from two to five full-time members.
- Won Two-Brain Gym of the Year Award for top metrics.
- In the process of acquiring a second location.
Three-Partner Tinker Group
- Each partner hit $100,000 net owner benefit.
- Personal training revenue grew from $0 to $21,000 per month.
- One partner’s net worth increased by $80,000 while he increased family travel and completed a 1,700-km cycling challenge.
Tinker: It’s What’s Next
If you’re struggling as a gym owner right now, Tinker is what’s possible—not in a decade. In about two years or less if you do the right things at the right time.
We’ve even seen people start working with a mentor to heal a badly broken gym and reach $100,000 net owner benefit in less than a year.
If Tinker sounds interesting to you but you don’t have a mentor, take the first step and book a call here. We’ll answer your questions, evaluate your business and present a plan for success.
If you don’t have a mentor but your gym is running very well and you’d like to explore your options, reach out to Joleen Bingham (joleen.bingham@twobrainbusiness.com) or Lisa Palmer (lisa.palmer@twobrainbusiness.com).
If you’re currently a Two-Brain client, know that your mentor is already moving you toward the Tinker program, but don’t hesitate to reach out to determine how close you are to the next level—and find out exactly what you need to do to get there.
The days of struggling gym owners leaving the industry in poverty are over.
The Tinker program exists to help gym owners use their businesses to create careers, build wealth, earn an amazing lifestyle and leave a legacy.
We’re ready when you are.
