Being a great trainer won’t make your gym thrive. To succeed in the gym business, you must acquire and improve business skills.
Chris Cooper solves common gym problems with Jimmy Davidson, a parkour athlete turned gym owner and mentor.
First-quarter data shows big-box gym traffic is flat in 2024—but if you’re selling coaching, Two-Brain data will make you smile.
Chad Pinther explains how his gym earned a spot on a monthly revenue leaderboard that runs from $58,000 to $125,000.
These lines have produced millions of dollars of revenue in gyms all over the world. Use them today to get more clients to do personal training.
At one point my PT studio was keeping my struggling CrossFit gym afloat because I missed a key step in scaling personal training.
Chris Cooper lays out the plan and even tells you exactly what to say to get current members to sign up for personal training.
It’s possible to add a huge amount of personal-training revenue to a gym—even a gym that focuses on group training. Here’s how.
If you only barely survived competition season or want to make 2025 easier, get my “Intramural Open Guide” and file it away!
