Some tactics help you hold valuable clients for years. Others are window dressing. Chris Cooper tells you how to move the retention needle.
Social outings, badges, competitions—they only move the retention needle a tiny bit. Here’s what to focus on instead.
What’s the best way to get a prospective client to join? Mike Warkentin says it’s a free consultation, not a free trial.
John Franklin sits down with Matt Temby to go over proven tactics for getting prospects to say “yes” in your gym’s sales office.
If you struggle when you hear “I need to think about it” or “that’s a lot of money,” check out these perfect lines from sales experts.
Elite fitness entrepreneurs share the exact lines they use when they have to fire staff or clients and deal with complaints.
Ever wish you had a script that would tell you what to say to members and prospective clients in critical situations? Here it is!
Chris Cooper shares the exact words he says in a host of situations to start conversations, book free consultations and grow his gym.
Mike Warkentin explains how you can use one simple tactic to avoid huge errors that will cost you a ton of cash and lots of clients.
