The First 90 Days: You Sell Solutions, Not Workouts
Clients don’t come to you to squat and sweat. They come to you because you can help them accomplish their goals.
Clients don’t come to you to squat and sweat. They come to you because you can help them accomplish their goals.
Chris Cooper provides 3 ways to dramatically increase the value you provide to clients at your gym or fitness business.
Value has 5 parts. Chris Cooper lays out the first two and explains how you can shift your focus to create incredible value for gym clients.
You can generate cash and put your fitness business in a death spiral. Or you can use these low-risk, high-reward, tried-and-true tactics.
Gym owner Kyle Counts of Condition One CrossFit explains how changes to his intake process produced dramatic results.
If you wait for referrals to happen, they won’t. Chris Cooper lays out the process for actively generating referrals at your gym.
The Prescriptive Model is the backbone of the world’s top gyms. Here’s exactly how it works and why it’s so effective.
Chris Cooper explains why some clients will jump at the chance to buy the best solution to their problems regardless of cost.
Here’s how to solve problems and create high-value service packages that will generate huge revenue for your fitness business.