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Two-Brain founder Chris Cooper with text: "22 lessons from 20 years running a gym"

22 Lessons From 20 Years as a Gym Owner

January 19, 2026 Podcast
Chris Cooper’s gym just turned 20, and today he’s sharing 22 lessons he’s learned over the last two decades as a gym owner.
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Gym owner Rob Sowden-Taylor with text "Using Hyrox for gym lead generation"

Hyrox: How to Use It to Generate Leads, Members and Massive ROI

January 15, 2026 Podcast
Rob Sowden-Taylor shares the complete blueprint for implementing a successful Hyrox program that generates leads and boosts revenue.
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A man sits on the floor of a gym after a dumbbell workout and smiles at his workout partner.

Your High-Speed Guide to a Spring Bring-a-Friend Event

January 14, 2026 Gym Marketing
If you have six hours, Chris Cooper has the exact plan to help you acquire hot leads and new clients in February or March.
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A photo of a gym full of prizes with the text "Everyone wins (including you)."

Revenue & Retention: Our Signature Event for Q1

January 13, 2026 Gym Operations
Chris Cooper serves up the 2026 "Intramural Open Guide"—a step-by-step plan to help you grow your gym business.
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The cover of Two-Brain's 2026 Intramural Open guide with text "Boost revenue and retention with this competition"

The Gym Competition That Boosts Revenue, Retention and Referrals

January 12, 2026 Podcast
Boost your gym's revenue and retention in 2026 with the in-house competition system Chris Cooper has refined over a decade.
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Two-Brain founder and gym owner Chris Cooper with text "How to make the affiliation decision"

Stop Watching YouTube, Start Running Your Business

January 8, 2026 Podcast
Stop consuming clickbait speculation about CrossFit’s sale and start working on what actually matters: gym your business.
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