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A headshot photo of Daniel Purington and the words "full gym, $0 ad spend."

The Referral System That Keeps This Gym Full With $0 Ad Spend

March 19, 2026 Podcast
Woodslawn Fitness is capped at 170 members with an average monthly value of $350. Here's the secret marketing sauce.
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A gym owner cooks burgers at a barbecue attended by family members of the athletes who are doing a tough workout in the background.

The Genius Retention Play That Drives Low-Key High-Value Sales

March 18, 2026 Selling Gym Memberships
Chris Cooper lays out the exact details of events that fill Woodslawn Fitness with members who pay $350 per month and stay for three years.
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A gym owner signs up a client, with his kids, wife, friends and coworkers waiting to sign up behind him.

Affinity Marketing: How to Get Clients Fast

March 17, 2026 Gym Marketing
Don't start with ads on social media. Start with your best clients and work outward to reach the people they are closely connected to.
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Gym background with text "Endless Referrals" and a graphic of a web of people

How to Find Your Next 10 Clients Without Paying a Dime

March 16, 2026 Podcast
Chris Cooper shares the zero-cost strategy he used to fill a new program at his gym in less than a week: affinity marketing.
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Gym owner on laptop with stop sign and text "Watch this before hiring a mentor"

Don’t Hire a Gym Business Mentor Until You Listen to This

March 12, 2026 Podcast
Chris Cooper walks gym owners through the Mentor Match exercise, a step-by-step process for identifying exactly the right mentor.
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An adventure archeologist discovers a gold box labeled "mentor."

How to Find a Mentor and Actually Get Results

March 11, 2026 Personal Development
Most gym owners hire the wrong mentor for the wrong reasons. Follow Chris Cooper's plan to find the business help you need.
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