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CrossFit Cleveland co-owner Bill Russell with text: "Lessons from nearly 2 decades running a CrossFit gym"

Hard Lessons From Nearly 20 Years of CrossFit Gym Ownership

Ashlyn Anderson December 31, 2025 Podcast

Bill and Staci Russell have made CrossFit Cleveland their sole source of income for nearly 20 years. Find out how!

A group of 4 people standing in a gym. Two are smiling and two are not.

Do You Know How to Lead the 4 Personalities You’ll Find in a Gym?

Chris Cooper December 31, 2025 Personal Development

Chris Cooper lays out 4 avatars and points you to a resource that will teach you how to inspire each one to do great things.

A photo of an empty gym with the text "how to smash through your client ceiling."

Why Most Gyms Stall at 122 Clients—and How to Break Through

Chris Cooper December 30, 2025 Personal Development

Here is the plan to push past a common barrier and develop your leadership skills to become an elite fitness entrepreneur.

Two-Brain CEO and gym owner Chris Cooper with text: "Level up your leadership for gym growth"

Founder, Farmer, Tinker, Chief: Leadership for Gym Growth

Ashlyn Anderson December 29, 2025 Podcast

To take your gym to the next level, you must evolve as a leader. Chris breaks down the four phases of leadership and the skills each requires.

Gym owner Joseph Strada and athlete pictured with text: "60 gym sales appointments in 1 month"

Gym Funnel Hacking: 200 Leads and 60 Sales Appointments Per Month!

Ashlyn Anderson December 25, 2025 Podcast

Joseph Strada reveals how Unleash’d Strength generates 15x as many leads as the average gym and sets 8x as many appointments.

Gym owner Joseph Strada flexes his biceps.

200 Leads, 60 Sales Appointments: All the Tricks from Unleash’d Strength Gym

Chris Cooper December 24, 2025 Selling Gym Memberships

Gym owner Joseph Strada lays out the exact plan he used to nearly double his sales appointments from month to month.

Getting started

Resources

Create A CrossFit Gym Business Plan

Create a Personal Trainer Business Plan

The Best Gym Management Software Platforms

HOW TO MAKE $100K

State of the Industry

Blog

Transform your gym
in 5 minutes a day.

Hard Lessons From Nearly 20 Years of CrossFit Gym Ownership

Do You Know How to Lead the 4 Personalities You’ll Find in a Gym?

Why Most Gyms Stall at 122 Clients—and How to Break Through

Founder, Farmer, Tinker, Chief: Leadership for Gym Growth

Gym Funnel Hacking: 200 Leads and 60 Sales Appointments Per Month!

200 Leads, 60 Sales Appointments: All the Tricks from Unleash’d Strength Gym

Categories

Email

Getting started

Resources

Create A CrossFit Gym Business Plan

Create a Personal Trainer Business Plan

The Best Gym Management Software Platforms

HOW TO MAKE $100K

State of the Industry

Blog

Transform your gym in 5 minutes a day.

Hard Lessons From Nearly 20 Years of CrossFit Gym Ownership

Do You Know How to Lead the 4 Personalities You’ll Find in a Gym?

Why Most Gyms Stall at 122 Clients—and How to Break Through

Founder, Farmer, Tinker, Chief: Leadership for Gym Growth

Gym Funnel Hacking: 200 Leads and 60 Sales Appointments Per Month!

200 Leads, 60 Sales Appointments: All the Tricks from Unleash’d Strength Gym

Categories

Transform your gym
in 5 minutes a day.