Book a call

Blog

Transform your gym
in 5 minutes a day.

Get the no-BS morning newsletter read by 30,000 gym owners.

Two-Brain founder and gym owner Chris Cooper with text "How to make the affiliation decision"

Stop Watching YouTube, Start Running Your Business

January 8, 2026 Podcast
Stop consuming clickbait speculation about CrossFit’s sale and start working on what actually matters: gym your business.
Read More →
A woman uses a VR headset in a gym.

AI Won’t Steal Your Gym Clients in 2026 if You Do This

January 7, 2026 Personal Development
AI is everywhere, but it can't do everything. Chris Cooper lays out a plan to help you give your members exactly what they want.
Read More →
A smiling, confident gym owner stands in his training area.

Gym Owners: 10 Reasons for Optimism in 2026

January 6, 2026 Personal Development
Revenue is up. ARM is climbing. Retention is at an all-time high. Fair winds are blowing if you know how to raise your sails.
Read More →
Two-Brain founder Chris Cooper with text: "Why gym owners will win big in 2026"

10 Reasons 2026 Will Be Your Best Year as a Gym Owner

January 5, 2026 Podcast
Industry data reveals that 2026 could be the best year gym owners have ever seen. Here are 10 reasons to be optimistic for the year ahead.
Read More →
CrossFit Cleveland co-owner Bill Russell with text: "Lessons from nearly 2 decades running a CrossFit gym"

Hard Lessons From Nearly 20 Years of CrossFit Gym Ownership

December 31, 2025 Podcast
Bill and Staci Russell have made CrossFit Cleveland their sole source of income for nearly 20 years. Find out how!
Read More →
A group of 4 people standing in a gym. Two are smiling and two are not.

Do You Know How to Lead the 4 Personalities You’ll Find in a Gym?

December 31, 2025 Personal Development
Chris Cooper lays out 4 avatars and points you to a resource that will teach you how to inspire each one to do great things.
Read More →

Categories

Main Menu