
Why “It Worked for Me” Can Kill Your Gym
People love to share opinions and experiences, but they won’t rush to share the misery when their advice leads you astray.

People love to share opinions and experiences, but they won’t rush to share the misery when their advice leads you astray.

How long does it take to earn $100,000 a year as a gym owner and then achieve $1 million net worth? Here are the answers!

Mike Warkentin forgot how he made his first dollar in the fitness industry—a mistake that cost him tens of thousands over the years.

We teach gym owners how to build four marketing funnels. You don’t need to use all of them—but here’s why you might want to.

If you had an hour to land a new client, could you do it? What if you reviewed our sales priority chart and chose one battle-tested tactic?

Struggling to create social proof? Here’s a simple way to turn a short interview with a client into a blog that might bring in new members.

Everyone loves attention on social media. But if you prioritize meaningless metrics over real results, your business is going to suffer.

Want to grow your business in the New Year? Here’s one thing you can do to ensure you make better decisions and avoid mistakes.

Mike Warkentin tells his story and offers a data-driven diagnostic tool to help you figure out how to improve your fitness business fast.