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Millionaire Gym Owner: Exact Average Timelines

A target sits atop the tallest stack in a series of stacks of gold coins.

Chris Cooper released his eighth book earlier this month, and it couldn’t have been written a decade ago.

“Millionaire Gym Owner” has been a work in progress for a very long time even if the actual writing didn’t take that long.

As Cooper has said many times, back in the day people did not retire from the fitness industry after a long, lucrative career. For decades, most trainers and gym owners just quit to become real-estate agents or firefighters.

The career path in fitness was a short arc that almost ended with a rip cord being pulled and a talented trainer moving on to a “real job” that could support a family.

So it’s a big deal to be able to document the paths of more than a dozen millionaire gym owners and serve up real-world strategies and tactics you can use to make a career in fitness.

Even better, we now have hard data on how long it can take you to create a solid career as a gym owner.

A head shot of writer Mike Warkentin and the column name "Pressing It Out."

Here’s the data:

  • The average gym owner who works with a Two-Brain mentor will reach $100,000 annual net owner benefit—income, essentially—in two years, one month and nine days.
  • The average gym owner will reach $1 million in net worth between two and 2.5 years after that.


These figures come from our data. They are not made up.

Remember this: The numbers are averages. You can move faster. You can also move slower. Or you can get so frustrated with your mistakes that you never make any progress at all.

To get you on the way, I’ll give you two pieces of advice. I wish someone had shared the stuff with me in 2010.

1. You should earn a significant of money from your gym.

This isn’t obvious to fitness entrepreneurs who open businesses to help people or pursue passion projects.

But you can and should expect to earn six figures as a gym owner. If you do the right things, this figure is reasonable and achievable—and you can reach this level with just 150 members (we have data that proves this, too).

2. You should get help from a mentor and track ROI on your investment.

You might be able to get to $100,000 without help. But you can do it much faster with assistance (about two years, if you can focus and take action).

But it would be unwise to throw money into mentorship without ensuring that you’ll get a return. Ask questions of any prospective mentor, and if you don’t get a stat like this, keep looking: 93 percent of Two-Brain clients see ROI in 12 weeks or less.


Take Action!


I’ll invite you to pick up a copy of “Millionaire Gym Owner” through the link below.

But before you do, remember the stats: Wherever your business is right now, you could achieve $1 million in net worth in about 4.5 years if you do the right things. If you’re not sure where to start or what to do, start here.

I hope to read about your story in Cooper’s next book!

“Millionaire Gym Owner” is now out—get it here!

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One more thing!

Did you know gym owners can earn $100,000 a year with no more than 150 clients? We wrote a guide showing you exactly how.