
Low Rates a Planet-Killing Event for Major Gym Chain?
Planet Fitness stock is in a nosedive. Will the huge chain finally be forced to increase $10 rates that have been in place for 30 years?

Planet Fitness stock is in a nosedive. Will the huge chain finally be forced to increase $10 rates that have been in place for 30 years?

Mike Warkentin lists the things your social-media posts should do if you’re trying to use content to get new members for your gym.

If you’re worried about repaying pandemic loans, Mike Warkentin has some stats that will show you a light at the end of the tunnel.

New Wall Street Journal article says gyms can double as offices for members who need a place for remote work.

Mike Warkentin presents three ideas that will change your approach to business—unless you miss Revelation Number 2.

Mike Warkentin recounts his days as a gym owner with a full-time job and explains how you can avoid his mistakes.

Some stats don’t tell the whole story. Here’s hard data—as well as a chance to enter your own numbers and contribute to our annual report.

Mike Warkentin wrote a great manual for staff members at his gym. Except he didn’t schedule regular edits and upgrades.

If you’re telling a newbie the “T2B WOD is a spicy mixed-modality meatball,” you might be poking huge holes in your retention plan.