When you want to keep clients in your gym for a decade or more, your focus moves from “funnels” and “sales scripts” to behavior modification. In this series, Chris Cooper tells you what we know about human behavior—and changing it.
Whether you work in a big gym, a little gym or own your own private studio, here’s how to make a great living as a personal trainer in 2020. Chris Cooper will tell you how to get clients, scale up and deliver better service.
Incite Tax’s John Briggs discusses his forthcoming book, “Profit First for Microgyms,” and how gym owners can use the profit first philosophy to ensure their business survives and thrives.
In “the middle” of the fitness industry, gym owners are charging more for group fitness classes and slowly being pushed out because they can’t move toward individualization. Chris Cooper looks at the spectrum in the industry and the threat to gyms in no person’s land.
Change is happening faster than ever before in the fitness industry. In this series, Chris Cooper shares his insights into the industry data that matters to you. He’ll tell you what we know, what others know, and how it all affects your business.
Starting a business is like pushing a flywheel. In this article, Chris Cooper tells you how to install six handles on your flywheel so you can start building incredible momentum today.
You need to improve your length of engagement (LEG). What’s at stake? An extra $45,000 per year for you—without attracting one single extra client or taking on one more dollar of cost. Check out how our mentors can help you drive up your LEG.
If you spend one minute building a marketing funnel or setting up an ad, spend 10 minutes working on your sales process. Then spend 20 minutes keeping your current clients. Here’s why.
Orangetheory and other chains are going to beat microgym owners who sell group training and nothing else. But our business isn’t actually the same as their business. Here’s how to set yourself apart.
