Do you coach every client the same way? It’s a mistake. Here’s how to connect with the 4 personality types you’ll find in a gym.
Are your coaches performing at a 3-out-of-10 level or are they 8s? What about your programming? Here’s how to get the numbers you need.
Hint: We aren’t talking about shiny equipment, clean bathrooms, smoothie bars, floor cleaners and lounges for clients.
Huge client counts aren’t based just on sales in coaching gyms. They’re based on amazing retention and a solid marketing plan.
Social outings, badges, competitions—they only move the retention needle a tiny bit. Here’s what to focus on instead.
Details on three key tactics: implementing annual rate increases, switching to biweekly billing and passing on credit-card fees.
Worried about charging a premium rate for coaching services at your gym? You need to see the numbers on our leaderboard.
When staff members make mistakes, don’t hold a lighter to your SOPs. Instead, ensure you evaluate staff to produce A+ performance.
David Lee Roth knew the value of writing down every single procedure—but many gym owners still fly by the seat of their pants.
