Hint: We aren’t talking about shiny equipment, clean bathrooms, smoothie bars, floor cleaners and lounges for clients.
Huge client counts aren’t based just on sales in coaching gyms. They’re based on amazing retention and a solid marketing plan.
Social outings, badges, competitions—they only move the retention needle a tiny bit. Here’s what to focus on instead.
Details on three key tactics: implementing annual rate increases, switching to biweekly billing and passing on credit-card fees.
Worried about charging a premium rate for coaching services at your gym? You need to see the numbers on our leaderboard.
When staff members make mistakes, don’t hold a lighter to your SOPs. Instead, ensure you evaluate staff to produce A+ performance.
David Lee Roth knew the value of writing down every single procedure—but many gym owners still fly by the seat of their pants.
Chris Cooper presents dirt-under-your nails stuff you can use today to protect your time and your focus so you can grow your gym.
The complete details on two less-common, high-value services that can help you serve clients and generate revenue.
