
Model Mistake: “We Don’t Sell Personal Training”
No one is saying group classes are bad. But I am saying that some fitness clients prefer other options—premium options.

No one is saying group classes are bad. But I am saying that some fitness clients prefer other options—premium options.

You don’t need to ditch group coaching—but you should offer premium options for high-value clients who really want them.

Gym owners know fat-melting creams are BS, but many still swallow hooks thrown out by “business experts” who don’t have a shred of data.

Our 2024 report will tell you if your business is strong and healthy or if it could use improvement in a certain area.

PushPress, Wodify, Mindbody, Kilo, GymMaster and Zen Planner—what’s the best gym management software in 2024?

Your gym will sink if you spend all your profit. Here’s how to drive up your margin so you can take home more money.

Our Top 10 revenue generators share how they grossed more than $60,000 in a month that’s often tough on fitness facilities.

One of our revenue leaders used kids camps to crush it in June. If your summers are slow, start planning for next year now.

Chris Cooper offers his Top 3 providers if you decide to offload programming so you can spend more time building your business.