The Pursuit of Excellence is a CrossFit hallmark, but it is not unique to the fitness industry. From the start, we’ve written that excellence in
Taking the leap into entrepreneurship is easier than ever before. CrossFit gives fitness coaches a chance to own a real business for a tiny
By Oskar Johed, TwoBrain Mentor, with afterword by Chris Cooper Brian Strump, another Two-Brain mentor and gym owner wrote the following on Facebook a few
A second location doesn’t double your work; it quadruples it. Is it worth opening a second gym? What about buying another local gym in
I don’t often tell someone NOT to open a gym, but I did last month. James coaches at a box now. He doesn’t have
My first book about the gym industry, Two-Brain Business, is now over six years old. It just sold its 20,000th copy (thanks!) and its sequel,
by Oskar Johed Like everyone else that attended the TwoBrain Summit in Chicago a few weeks ago, my business partner Kalle’s and my mind were
