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Two-Brain founder Chris Cooper and CEO John Franklin with text "Turn Maybe Into Yes"

How to Land a Gym Client in 15 Minutes

August 27, 2026 Podcast
Chris Cooper closes a gym sale in less than 15 minutes with a deliberately difficult prospect. Tune in to hear the live sales role-play.
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Two-Brain founder Chris Cooper with text "I close sales in 12 minutes"

Exactly How I Close New Gym Clients in 12 Minutes

August 26, 2026 Selling Gym Memberships
Chris Cooper has closed hundreds of clients at his gym and can usually do it in 12 to 15 minutes. Here's exactly how.
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Two-Brain's objection-handling scripts with text "HANDLE EVERY SALES OBJECTION"

How to Handle the Most Common Gym Sales Objections

August 25, 2026 Selling Gym Memberships
Learn why "I need to think about it" is never the real objection. Get the exact framework gym owners use to close more sales.
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Two-Brain founder Chris Cooper and CEO John Franklin with text "I NEED TO THINK ABOUT IT"

How to Handle Every Sales Objection in Your Gym

August 24, 2026 Podcast
John and Chris role-play the most common sales objections gym owners hear, revealing how to turn "I need to think about it" into a yes.
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Numbers Beat Opinions: Why Every Gym Owner Should Fill Out This Survey

August 19, 2026 News and Views
Help us build the 2026 "State of the Industry" report and you'll receive a custom Gym Report Card showing how your gym stacks up.
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Gym sales area

How to Close More Gym Sales in 5 Simple Steps

August 18, 2026 Selling Gym Memberships
Chris shares three mindset shifts will change your gym's sales process so you can sell more memberships and change more lives.
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