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Two-Brain Business CEO John Franklin with text "CAN YOU AFFORD TO HIRE?"

How to Pay Your Coaches Well Without Going Broke

October 29, 2026 Podcast
John Franklin explains how to figure out how much you can afford to spend on gym staff and how to tell whether a hire is working.
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Gym coaches with text "Is it time to hire staff?"

When Can Your Gym Afford to Hire?

October 28, 2026 Hiring Staff
Learn how to calculate your gym’s salary cap, find the money for your next hire and use a 90-day trial to make sure the investment pays off.
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Gym owner Matt Michaud rowing

How to Build a Gym Where Coaches Earn $100K a Year

October 27, 2026 Hiring Staff
Matt Michaud pays multiple coaches more than $100,000 a year at his single gym. Here’s how he helped them build real careers.
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Two-Brain CEO John Franklin and gym owner Matt Michaud with text "MY COACH BOUGHT A HOUSE"

How This Gym Owner Pays His Coaches Six Figures

October 26, 2026 Podcast
Matt Michaud's gym brings in over $80,000 per month. He has six full-time staff, with at least two coaches making six figures.
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Two-Brain founder Chris Cooper with text "BAD FIT, OR BAD EMPLOYEE?"

Before You Fire Someone in Your Gym, Watch This

October 22, 2026 Podcast
Every gym owner has looked at a staff member and thought, “I need to get rid of this person.” Chris says that instinct is usually wrong.
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3 gym staff members with text "SHOULD YOU LET THEM GO?"

Before You Fire That Staff Member, Answer These 7 Questions

October 21, 2026 Hiring Staff
Before you fire a staff member, ask these seven questions to determine if it's a people problem or a process problem.
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