October
22
2017

Should Competitors Pay Less…or MORE?

Winning the Games doesn’t help your business.   What, then, is the benefit of having Games athletes under your roof?   I’ve been around Games and Regional-level athletes often. In my former role as Media Director for several dif...

October
20
2017

Should You Buy Out Another Gym?

Maybe this should be titled, “Do You WANT A Second Location?”   This is a common topic in the TwoBrain Family. Successful gyms are now often invited to “buy out” failing gyms in their area. As the polarization of “s...

October
19
2017

How We Teach Facebook Marketing

If you’re a frequent reader of this blog, or you receive my love letters, you might think we don’t teach social media marketing at all. That’s understandable.   We have a HUGE Facebook Marketing course in the Growth Stage of ou...

October
18
2017

Should You Buy An Email List?

When you’re in the “funnel mindset”, you count leads instead of people.   A funnel mindset means blasting your message to everyone you can–even if they didn’t ask to hear it–and then filtering, filtering, filt...

October
17
2017

Set Your Goals

Do you have a goal? Is it for the short, medium or long term? Do you take action toward that goal every day? If not, what are you working toward? Gym owners, like any other entrepreneur, can be short sighted or long sighted. They either live minute-t...

October
13
2017

How Improv Comedy Helps Your Business

You’ve seen Improvisational Comedy, I know it.   In Improv, a couple of comedians stand on stage and make up a funny story on the fly. One person starts with a simple sentence, like: “Oh! Look at my watch!” and then another fol...

October
12
2017

What Mentors Talk About

I spent the last 72 hours with most of the senior mentors at TwoBrain. It was the first time any had visited the TwoBrain Workshop. And the first time several had met in person. Despite growing from zero to 350 mentoring clients in just over 18 month...

October
11
2017

The Heart and the Brain

A solid business runs on two things: systems and relationships. Think of these two pieces as the brain and the heart of your business. In order for a business to succeed it needs a brain (systems) to direct decision-making and avoid chaos. But it als...

October
10
2017

Episode 91: The Mentor Hot Seat, Volume 1

During our Senior Mentoring Team Meeting at the TwoBrain Workshop last weekend, I asked, “What’s the biggest opportunity in front of the CrossFit community that no one is seeing yet?” Two years ago, that was adding nutrition program...

October
09
2017

Why I’m Headed To CrossFit HQ

It’s no secret that I worked on the CrossFit HQ Media team for years. I’m still an irregular contributor to the Journal on business-related ideas.   My relationship with the Journal, the Hope team and Greg Glassman himself is too lon...