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Two-Brain CEO John Franklin and HYROX Americas Head of Affiliates Eric O'Neil with text "Is HYROX Worth It?"

Is HYROX Here to Stay? What Gym Owners Need to Know

John sits down with HYROX's Head of Affiliates (Americas) to find out what's next for the brand and how affiliates can maximize their ROI.
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Athletes compete at HYROX race in Miami Beach

How Gym Owners Can Maximize ROI From HYROX Affiliation

We've got incredible ROI stats on HYROX training programs in gyms. Here's what's possible if you've got a solid plan to train fitness racers.
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Gym owner on phone fixing his Instagram with an AI-powered gym Instagram audit

5 Instagram Mistakes That Are Costing Your Gym Members

Most gym owners make at least one of these mistakes on Instagram. Fix just one, and watch your lead flow improve.
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Two-Brain CEO John Franklin with text "You're secretly losing leads!"

This Gym Instagram Mistake Is Costing You Leads (& How To Fix It)

Two-Brain CEO John Franklin reveals the five Instagram mistakes gym owners make that silently kill their lead flow and how to fix them.
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"Why Gym Ads Fail" with Two-Brain CEO John Franklin and marketing mentor Colm O'Reilly

How to Run Gym Ads That Actually Work in 2026

Colm O'Reilly, Two-Brain's paid ads specialist, explains what gym owners need to know about Facebook and Instagram ads right now.
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Paid ads with Two-Brain marketing mentor Colm O'Reilly

The Gym Owner’s Guide to Paid Ads in 2026

Get the full breakdown on successful paid gym ads in 2026 from Two-Brain's marketing mentor Colm O'Reilly.
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