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A curious gym owner wonders if his clients might want to do a difficult squat program.

The Just Ask Method: Stop Guessing What People Want at Your Gym

December 16, 2025 Personal Development
You can't read minds. Stop trying. Use Chris Cooper's plan to skip to the right answer and grow your fitness business fast.
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Two-Brain CEO and gym owner Chris Cooper with text: "How to find out exactly what your clients want"

Simple Questions That Will Improve Every Single Metric in Your Gym

December 15, 2025 Podcast
Chris shares the exact questions to ask to improve your gym’s marketing, sales, retention, pricing, expenses and staff development.
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Gym owner and Two-Brain mentor Corey Lewis with text "How to avoid costly gym owner mistakes"

The Hall of Shame: Huge Gym-Owner Mistakes (and How to Avoid Them)

December 11, 2025 Podcast
Two-Brain mentor Corey Lewis breaks down some of the most costly mistakes gym owners make and how to avoid them.
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A rueful gym owner regrets his decision to discount membership rates.

“How One Mistake Slashed $60,000 From My Gym’s Revenue”

December 10, 2025 Selling Gym Memberships
This "great idea" backfired on a well-meaning owner. The worst part: Many owners still make the exact same mistake.
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A man eats a muffin on a treadmill, shocking other gym patrons.

12 “Great Ideas” That Actually Poison Your Gym Business

December 9, 2025 Personal Development
This stuff feels good at the time but has horrible consequences. You might be surprised how bad No. 3 can be.
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Two-Brain founder Chris Cooper with burning money and text: "12 ways gym owners sabotage their own success"

12 Mistakes That Feel Good Now But Will Kill Your Gym Later

December 8, 2025 Podcast
Chris breaks down 12 choices gym owners make that seem smart in the moment but sabotage long-term profitability.
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