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Wooden block letters spell "CEO" beneath a glowing light bulb.

Gym Owner: It’s Time to Think Like a CEO

April 10, 2024 Personal Development
Chris Cooper presents a simple exercise to help you adjust your mindset. If you do it, you'll put your business on the path to growth.
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In a gym, the owner's leg is chained to a squat rack, preventing forward movement.

Does Your Business Actually Own You?

April 9, 2024 Personal Development
If you've ever said "no one else can take care of this," you probably aren't enjoying the full benefits of owning a gym business.
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A frazzled gym owner answers the phone while vacuuming and typing on a laptop.

Did You Start a Business or Buy a Job?

April 8, 2024 Personal Development
Being a great trainer won't make your gym thrive. To succeed in the gym business, you must acquire and improve business skills.
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A headshot of Jimmy Davidson and the words "Parkour Gym Owner & Mentor Backflips Into Profitability."

Parkour Gym Owner & Mentor Backflips Into Profitability

April 8, 2024 Podcast
Chris Cooper solves common gym problems with Jimmy Davidson, a parkour athlete turned gym owner and mentor.
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A concerned gym owner looks at the camera with his facility in the background.

Tough Year Ahead for (Some) Gym Owners

April 5, 2024 News and Views
First-quarter data shows big-box gym traffic is flat in 2024—but if you're selling coaching, Two-Brain data will make you smile.
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A photo of gym owners Chad and Esther Pinther and the title "Exactly How They Drove Gym Revenue Up 3.5X."

Exactly How They Drove Gym Revenue Up 3.5X

April 4, 2024 Podcast
Chad Pinther explains how his gym earned a spot on a monthly revenue leaderboard that runs from $58,000 to $125,000.
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