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Five clients perform a workout on airbikes at a functional fitness gym.

How Many Members Do You Need at Your Gym?

July 22, 2024 Gym Marketing
Client count matters, but only in relation to your model and key performance indicators such as average revenue per member.
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An aerial photo of a large dam holding back blue water in a reservoir.

“No One Scales Retention”—But Everyone Should

July 19, 2024 News and Views
When rapid growth is happening, it’s easy to drop the ball with current clients. But if you do that, your growth is going to stop.
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A photo of Two-Brain mentor Peter Brasovan and the title "Essential Retention Tactic: The Client Journey."

Essential Retention Tactic: The Client Journey

July 18, 2024 Podcast
Tune in to get the 411 on a 10-out-of-10 client journey—then take two tips from Peter Brasovan to start improving your retention today.
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A closeup of a hand holding a magnet that is pulling tiles with "client" icons toward it.

How to Delegate Retention Duties in Your Gym

July 17, 2024 Member Retention
As CEO, you might not have time to personally tick every box on the retention checklist. But someone has to or you'll start bleeding clients.
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A graphic showing a line marking progress upward to arrive at a platform with a red and white target.

How to Motivate Clients to Train for Years

July 16, 2024 Member Retention
“Am I going where I want to go?” Your clients will ask that question before renewing memberships. What if they don’t have a quick answer?
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A photo of a happy gym owner and the title "What Really Matters for Retention."

Retention: What Really Matters and What’s Completely Irrelevant

July 15, 2024 Podcast
Some tactics help you hold valuable clients for years. Others are window dressing. Chris Cooper tells you how to move the retention needle.
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