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A gym owner sits on her bench and contemplates the reasons why her business isn't growing.

T Swift Knows Why Your Gym Isn’t Growing

February 11, 2025 Personal Development
Improve the owner, improve the business. Here are the five skills fitness entrepreneurs need to acquire in 2025.
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Title: "5 Key Entrepreneurial Skills Every Gym Owner Needs in 2025"

5 Key Entrepreneurial Skills Every Gym Owner Needs in 2025

February 10, 2025 Podcast
Are you the biggest obstacle to your gym's success? Learn how to master key entrepreneurial skills and remove the ceiling on growth.
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A disheartened gym client slumps on a treadmill next to other members who are running.

“Community” Doesn’t Cut It in Marketing and Retention

February 7, 2025 News and Views
Your atmosphere and the connection members feel to each other and the business are important. But not most important.
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Title - "The Gym Owner’s Guide to Finding the Right Mentor"

The Gym Owner’s Guide to Finding the Right Mentor

February 6, 2025 Podcast
As a gym owner, you understand the value of coaching. Here's a simple exercise for finding the best business mentor for you.
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A photo of a smiling gym owner receiving an award from a business mentor at a conference for gym owners.

7 Steps to Select the Best Gym Business Mentor

February 5, 2025 Personal Development
Chris Cooper serves up a free worksheet to help you identify the types of people who can help you accomplish your business goals.
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In a gym, its owner holds out his hand for a handshake from a mentor.

How to Choose a Fitness Business Mentor

February 4, 2025 Personal Development
Chris Cooper lays out the four most common types of gym business mentorship, as well as the pros and cons of each style.
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