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Success leads to motivation, not the other way around. When your clients celebrate success, they’re more likely to internalize joy and gratitude. Put them on a podium. This year, we’ll be celebrating Podium Week on December 12-18. It will help our athletes recognize and celebrate their progress. It will help our community see what REALLY goes on at a CrossFit gym. And (I hope) it will help CrossFit gyms flood the internet with positive images of success. Our “Intramural Open” plan has been adopted by hundreds of other gyms. It’s my hope that Podium Week can help gyms as much as the Intramural Open has. Here’s everything you need to get started: 1. Keep your regular programming. Find opportunities for “podiums” within. For example, in “Jackie,” there are at least four opportunities to do something they’ve never done before: 1) row 1000m faster than ever before. 2) Do 50 unbroken thrusters. 3) Do 30 unbroken pullups 4) Finish the workout in a PR time. …and I’m sure you already see MORE opportunities, right? 2. Before the workout, ask each client which podium they’ll aim for. 3. Encourage them to do so. 4. When they hit their mark, write their goal on a small whiteboard and take a creative picture of them holding it up and smiling. Stand them on a plyo box with a small whiteboard listing their PRs and the #podiumweek hashtag. 5. Post on your FB business page AND your personal page. Tag the athlete. Make sure the post is “public” so their friends can see it. You’re probably already taking pictures of your clients during workouts, right? Uploading and tagging them? That’s not new to anyone. But context matters: a sweaty heap of Henrietta on the floor isn’t as appealing as a beaming Henny, standing on a plyo box, holding a banner that reads, “I DID IT!!!” This is also helpful to your gym in other ways: ...

by Ken Andrukow, TwoBrain Mentor Two-Brain Business mentors talk a lot about the importance of systems. While it is easy to understand that good systems create a more efficient delivery of business on many levels, it is often lost as to why and when we create them. All to often we get to a point in our business where we have had a solid core of long standing members and we start to look at ways to increase sales. We add programs but we don’t have the systems in place to effectively deliver them….they fail to launch. We look outside the box to bring new members in and have no system in place for intake. Should the marketing by some miracle work, your retention will be an issue. 15 years ago I asked a big question. How can I improve the lives of those around me through fitness, nutrition and life coaching? I could have jumped in with both feet and started coaching people, made some mistakes, learned and kept on going. But that has never been my style. I wanted to create a set of systems and procedures that would serve the needs of high-level executives in the pursuit of health and wellness. I looked at what it was I was trying to accomplish, make positive change in the lives of those around me that have large, stressful, and not so healthy lives. This has remained my mission statement, in part, to this very day. I began to develop systems that would allow me to seamlessly take on clients and ensure each client would have the same experience when they signed up with me. I would need to develop a system that tracked all kinds of health markers of each client. There would have to be a procedure to find gyms and trainers for when my clients were traveling which they did often. How would Clients communicate with me? ...