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Episode 53: Selling Personal Training, With Jeff Burlingame

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Why Hire a Mentor

by Ken Andrukow, TwoBrain Mentor Being an entrepreneur doesn’t mean you have to go it alone. As a successful business owner I will tell you I could not have accomplished my goals without help–from a mentor, colleague, friend or even family. Looking outside my business gave the ability to evaluate, internalize and act on the counsel I received and was instrumental in making my companies successful. Successful business leaders leave a path of breadcrumbs, follow them. Why would you take advice from someone that is not already been where or beyond where you’d like to see yourself. Hiring a mentor is not a path to shortcuts. However, a mentor can help you make better decisions and avoid unnecessary defeats. A mentor can also help you identify and make sense of what you already know, and give you the leverage to take action on the most important pieces. There are no original ideas left in the world so why try to reinvent the wheel. Whatever you’re trying to do, it’s probably already been done before. Learn from those that have already successfully navigated a similar situation, solved a problem and are profiting. A mentor, especially one that you hire, is someone who will not pull any punches, they will provide the unbiased advice you need most. Hire a mentor that is someone who has the experience, or expertise, that you looking to achieve. In the fitness business we are quick to tell athletes that they need to hire a coach if they want the best results. Remember there are experts waiting to help you solve your business problems. Eventually you may get there on your own however why wouldn’t you want to have someone give you the playbook that made them successful in the same field. The lessons you will learn will be invaluable and will give you the mindset necessary to ensure your success.
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Constructive Feedback

By Amber Cooper, MHRM Every manager has been there.  One of their team isn’t meeting expectations, or has done something that requires them to have the “difficult” conversation with them. There are many reasons a manager/owner may hesitate giving constructive feedback – they may be “friends” with their team members, they may be fearful of the reaction, or they may not have the time (to name a few).  Whatever the reason, the implications of not providing feedback far outweigh that moment or two of discomfort delivering the feedback.  Specifically, your team member may impact your customers with their continuing performance issue, the resentment might grow in you  and lead to a less calm discussion and, perhaps most importantly, you are not providing your team member with valuable information that will support their development. When applying the principle of “help first”, think of what that means to your own team.  We all want solid performers working for us.  Often that requires you, as an owner or manager, to support your team in getting to that performance level. To help you in delivering that message, think about providing factual feedback, not judgmental feedback.  A simple model for delivering constructive feedback is as follows:         Describe the current behavior         Describe the impact of the behavior         Identify alternative behaviors         Listen (what are their concerns, ask them to summarize back next steps to ensure understanding and offer ongoing support/ confidence in them) An example, rather than: Your coaching of that class was crappy today (Judgement, not specific, what does crappy mean, what do you want them to do) Try instead: Sally, today I noticed you lacked enthusiasm and energy in your class.  When you lack enthusiasm, and don’t engage, customers can see that and they were losing interest because they see your lack of interest.  If you aren’t feeling energized at the beginning of class what are some things you can do to get focused?  What ...
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Are You Listening!

by Ken Andrukow, TwoBrain Mentor I am an introvert by nature. I prefer solitude and quiet. Those who have spent time around me know that I am not particularly talkative. I’d much rather listen. Large groups overwhelm me, and being the centre of attention is way outside my comfort zone. The idea of standing in front of a group of people used to be enough to make me physically ill. All of this seems as though it runs contrary to what it takes to be a good coach, speaker, business leader or mentor. What I have discovered throughout years of serving others is that people like being listened to. It makes them feel important. So I take it upon myself to try and make sure that each person I interact with is left feeling important and heard. It is simple to do, but not always easy to execute. Making someone feel important cannot be accomplished by a cursory “What’s up” as you stroll by, or a distracted high five. I have to make the effort to get someone to get to the point where they say more than “fine” when I ask them how they are. For a long time I thought I was a boring person. I remember telling someone this once, and their reply was “Well do you want to learn how to be perceived as interesting?” I was so excited to learn this epic secret to becoming a fascinating person, that when the lesson came I was slightly disappointed: Ask questions. That was it. If you want to be perceived as being a more interesting person, ask others questions about themselves. To be an engaging coach, I take the time and make the effort to get to know people. Let them talk about themselves and dig deeper. It’s easy to say that we don’t have time. We have an hour to get things done, there is no ...
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The Only Constant in Life is Change

By Brian Alexander owner of CrossFit Illumine and TwoBrain Mentor It is our ability to adapt that defines us, and exposes our true character. Truly successful people are confident that they could be thrown into any situation and end up right side up every time. It is that confidence that radiates through certain individuals. Those are the resilient.  They are never victims because they believe they have the power to take control and adapt. Life doesn’t simply just happen to us.  We have a complex relationship with the circumstances and outcomes of our lives and experiences. Things will never be perfect and people will always view the world through different lenses. When difficult realities arise you must adapt, you must embrace change and you must be resilient. Be very weary of giving up.  For it is the things that we do frequently that we become very good at.  It becomes a part of you, a part of your character.  Never quit when things don’t go exactly your way. You are better than that. We are better than that. Those who do not embrace change must then embrace mediocrity. Our ability to adapt and roll with the punches is what defines us. Keep moving forward.
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Episode 52: Millions or Myths?

Where are all the millionaires? After five weekends on the road, Chris reflects on conversations with box owners; the need for models of business success; and how Two-Brain is helping.
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