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Is Your Awesome Community Killing Your Business?

By Ken Andrukow, Two-Brain Business Mentor As gym owners, we know how great the “community” in our box makes us feel. It’s amazing to see such a cohesive group having fun together. They work out together, they party together and they might even travel together.When I asked my athletes what they liked best about my gym, the most popular answer was “the community”. That answer scared me. Here’s why.My thought was this: “If the community is the most important part of why people come to my gym, then what am I doing there?” I want people to come because we make them reach their goals (and thus make them happy). I can assure you that no one ever joins your gym because of “the community.” A newcomer has no concept of what the community is all about. When they walk through the door of your gym for the first time, they have a personal goal. If you do a consultation instead of a “free trial”, they’ll tell you that goal. If you meet with them on a regular basis, you’ll stay on top of their progress and set new goals with them. If an athlete progresses straight to group classes, you’ve lost them to the community agenda. Coaches are leading a class based on the goals of the class. A coach would be hard pressed to tell you the why of any individual athlete in a group setting. What happens when the community fractures? If you are meeting with your individual clients regularly and working on THEIR goals, you can mitigate the sometimes negative hold the community could have on the individual client. Imagine a client who has had the goal of doing 10 pull ups unbroken for over a year but still has not achieved that goal. They could keep going to class, and incrementally work toward linked pull-ups as the class works on everything at once. But if ...
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Episode 57: How to Set Your Rates

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Are you ignoring your best performers?

By Amber Cooper, MHRM When it comes to talking to our team about how they are doing, we often can get stuck in the “opportunities” (i.e. what we can do better). What we don’t focus on enough is the positive feedback – and when we do it’s a “Good Work” in passing. Reality is we tend to ignore our best performers all together, thinking that we can just rely on them to get things done and focus on the other problems that face us every day. If you have someone on your team who is doing a great job, it is a mistake to not provide positive feedback. Studies vary on the ratio of how much positive to constructive feedback is required by a team member, but you are looking at a minimum of three to a high of seven times. That means for every piece of constructive feedback you give, you need to provide three times the positive encouragement to that same employee. If you think about your best performing coach, or other team member right now, do you think you are meeting that ratio? And if you do how specific are you? Do you link their behavior to business results; are you providing the kudos in the moment? These are all elements that make positive feedback more meaningful. Next time, instead of a passing “good work”, take the extra ten seconds and make it clear to them their impact on the growth of the business… i.e. “I wanted to thank you for what I saw back at the desk. Your positive attitude with that potential client really made an impression on them, when they see the people that work here are engaged and happy the customer knows it’s a fun place to be. Thanks for giving them a peek at our culture” Never assume your best performer knows how appreciated they are, and take the time to provide ...
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Programming (With Jason Brown)

Jason Brown (CSCS) is the founder of BoxProgramming.com (an official Two-Brain partner.) In this episode of TwoBrain TV, Jason talks about using the Conjugate Model in programming, fixing common mistakes in running a class, and what “constant variance” really means in optimizing training. Jason provides programming for over 100 gyms (including mine, CrossFit Catalyst.) It’s a great way to leverage your time: take the hours you spend programming every month, and use those on marketing or retention or building systems in your business. If you sign up for BoxProgramming before December 31, 2016, he’s giving you a bonus: a FREE barbell club programming template. You can sell the Barbell Club as a perfect add-on program to improve body composition. (If you’re a TwoBrain Mentoring client, you can talk to your mentor or watch the module on pricing and promoting specialty groups.) Go here: www.boxprogramming.com/plans Put Affiliate Programming and Barbell Club in your cart Use this code: 2bb_123 Thank Jason at jason@boxprogramming.com
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Episode 56: Powered By Awesome

 
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Episode 55: The Path to Profit

 
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