Episode 52: Millions or Myths?

By Chris 1


Where are all the millionaires?

After five weekends on the road, Chris reflects on conversations with box owners; the need for models of business success; and how TwoBrain is helping.

Then he addresses the “9 Myths Gym Owners Believe” from a blog post last week. The myths were:


People join CrossFit for “the community”

The most important number to track is how many athletes you have

Everyone except you is doing well

Clients choose a gym because of its workout programming

People in your town are scared of the word “CrossFit”

Average household income in your area matters

People seek a low price-point to start

Gyms with 300 members are successful

Sharing thoughts on the election is a great idea

He also mentioned to the “Should You Deaffiliate?” Podcast (episode 38).

Listen to Stitcher
Why We Don’t Take Every Client (And Neither Should You) – Two-Brain Business

[…] I said in Millions or Myths?, I want to save The Movement. CrossFit has given us all the entrepreneurial opportunity that we […]

Leave a reply