Blog

Transform your gym
in 5 minutes a day.

Get the no-BS morning newsletter read by 30,000 gym owners.

Black and yellow graphic with the title text: "How to Charge What You're Worth."

How to Charge What You're Worth

How to set your rates—and what NOT to d
Read More →

Episode 65: The Success Mindset

 
Read More →

Episode 64: Training Think Tank

Read More →

Episode 63: OPEX

Read More →

Back To Basics

“Gentlemen, this is a football.” That was Lombardi. “Gentlemen, this is how to put your socks on before a basketball game.” This one was Wooden. Your staff is highly-trained. If you’re following our Staff Meeting Template, you’re already choosing monthly focal points and study materials. But every year, it’s wise to review the very basics. “Start the class on time.” “Wear a shirt that says ‘coach’ on it.” “Don’t eat while you coach.” “Sign EVERYONE in.” “Give everyone 90 seconds of 1-on-1 time in every class.” “Teach the WHY of the workout.” Yes, your veterans should know all of it. They probably don’t. After hearing it once, they SHOULD deliver consistently every time. They probably don’t. You should do it the same way every time, too. But – well, I don’t. And my staff follows my example, not my instructions. As new staff members are added, it’s easy to assume they know everything. We project OUR knowledge onto everyone else. Reinforce your foundation: take one monthly staff meeting each year and cover “common sense”. We have dozens of Staff Training modules in in our Incubator program, so you don’t have to teach all of these lessons yourself.
Read More →

You Teach Them How to Treat You

If someone doesn’t treat you right, it’s not your fault. But it IS your responsibility. Human behavior is learned through repetition. As kids, we push boundaries because we’re trying to FIND boundaries. “Is mom REALLY mad that I’m not cleaning up my Legos…or is this like that time when she was SORTA mad, and then we got ice cream?” “Is my curfew REALLY 10 o’clock, or will dad start looking for me at 10:30?” Clear boundaries help kids make better decisions. And pets. And adults. Tired of getting members’ texts at 11pm? Don’t respond to them. Members’ complaints grinding you down? Don’t make yourself available for complaints. Coaches texting in class? Tell them to stop. Have consequences. Members showing up late? Start class without them. They’ll be on time. Late cancellations for your PT sessions? Charge them. Clients won’t pay for 1:1 training? Stop giving it to a few of them for free. Changing behavior isn’t about being a jerk. Behavior is a learned process of back-and-forth responses. If a client is complaining about prices, it’s because you’ve taught them to complain about prices. Want members to treat you as a professional? Stop treating THEM as your friends.Everyone learns. Every second. Teach them how to treat you.
Read More →