But the BEST new clients will ALWAYS come from your current clients. The people most like your favorites are probably their families. Or their coworkers. Or their best friends.
But most “marketing plans” in the fitness world start with the people LEAST likely to want your service, and then try to filter out those who don’t fit. It’s like cutting down a whole tree to find the right twig.
Instead, start from a seed. Build a tree on which EVERY branch bears fruit. That’s Affinity Marketing.
We’ll teach Affinity Marketing at the 2017 Summit. And we’re really excited about our new Facebook Marketing Course, coming soon!
Want real, one-on-one mentorship to take you from building a more solid foundation right through growth? You need the Incubator.
Affinity marketing starts with your SEED clients: those perfect members who are most tightly connected to your brand. Then we move outward from the center: helping those people who are most tightly connected to your perfect client. Then, ring by ring, we identify the spheres of influence owned by the client.
I give a few examples in this podcast, and then diverge into psychological and behavioral retention strategies.
Affinity marketing is one of 9 recurring marketing strategies I teach as part of a monthly marketing plan.
Specific examples and strategies are outlined in my book, Help First: Sell Less. Profit More.
Recorded on April 10, 2016 in front of a fire under my rig at home.