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You’ve done it: you’re free! You no longer have to open your business at 6am and spin the “CLOSED” sign at 9pm. You have staff, systems and automation. You’re making enough money to have a comfortable income for your family, and a cushion for your business. Things are GOOD. So why can’t you stop stressing about your business? Why do you check the phone 50 times every evening, when you should be pushing your kid on a swing set? If you’ve ever been called out by your wife (I certainly have) for checking your phone when you were “off”, this is for you. See that little red dot in the middle of your brain? That’s called your amygdala. Amygdala’s job is fight-or-flight, baby. It’s the GO area. And everything you encounter–the food you eat, the air you breathe, the people who eyeball you on the subway–they’re all processed by the amygdala FIRST. Before you even think about any of that stuff, your amygdala has already made a decision about it. On the plains of Africa, the amygdala learned to trigger the “run away!” response even before your neocortical regions recognized the lion. Obviously, we aren’t on the plains anymore. But as entrepreneurs, we’re ALWAYS on the lookout for lions. There are so many ways a business can be killed–especially in the early days–that our amygdala is on constant alert: “What’s that client going to write about me on Facebook?” “How many people are coming through the door today?” “Is my assistant’s grammar getting better, or do I need to read more of her emails?” “Did my lunch make my breath stinky before this meeting?” “How am I going to get more clients?!?” And your amygdala LIKES it. This constant vigil makes your amygdala grow. It recruits other neurons from nearby areas of the brain and says, “I need these more than you do.” As it gathers power, our amygdala takes ...

CrossFit has provided a unique entrepreneurial opportunity to change lives.     The path to joy requires security, consistency and the opportunity to serve others. Gym ownership ticks all of those boxes. The challenges of running a successful gym are large and diverse: certainly challenging enough for virtually anyone. No one EVER got bored owning a gym.   But…   Some of us, infected with the entrepreneurial virus, decide to pursue another project. Usually this involves broadening our audience, our influences and our minds. It also means our gyms have to run themselves while we focus on this new project.   Two-Brain Business is MY Level 5 project. My interest became an experiment, and then it became a passion; now it’s a compulsion. I can’t NOT help other gym owners. And at TwoBrain, we’re exceptionally rich with owners from all across the spectrum: not-quite-open to ten-years-in. Broke to millionaire, starving to hungry for more. And now that the TwoBrain Workshop is open, it’s clear that other entrepreneurs need help. We stand ready to help with the philosophy of Help First, incubation and mentorship.   The Level 5 Group is where we mentor those who want MORE.   They have a big idea, or a massive opportunity. Many already own a gym, but have moved on from the day-to-day operations and are ready to help a larger audience. Some own many gyms; some are founders of software companies that SERVE gym owners.   I’m not sure if TwoBrain attracts the entrepreneurial, or if business success makes them hungry for more. I’m not sure if Level 5 thinkers are made, or born. But I know that we can help them.   The Level 5 Group is for entrepreneurs whose first business is virtually automated and requires little of their time or attention. It’s for owners who have another big idea that keeps them up at night. It’s for people who, despite being ...