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Marketing Monday: Want A Peek Under The Hood?

October 8, 2018 Gym Marketing
    In this week’s edition of Marketing Monday, I’m going to walk you through our ENTIRE digital marketing system.  Want to see how it all works?   If you need help setting up this system, book a call with a mentor!   Two-Brain clients click here.   If you’re new to Two-Brain, click here.  
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Why TwoBrain Works Everywhere

October 6, 2018 Gym Operations
The TwoBrain Road Show is coming to Europe in November! Want to attend? Get tickets to our UK seminar here. November 3 in London! Germany: email marcus.mcclain@crossfit.com November 3 in Frankfurt! France: email daniel.chaffey@crossfit.com November 5 in Bordeaux! In the last 12 months, 341 gyms have gone through the Incubator. They hail from the USA, Canada, Australia, New Zealand. Of course. But also: Sweden Ireland England Norway Germany Italy South Africa China Malaysia Spain Brazil …and a few others. We have gyms from every state in the TwoBrain Family. We have gym owners who don’t speak any English at all, gym owners who are still months away from opening, and gym owners who have been open for ten years.   Heck, we work with entrepreneurs who don’t even own gyms, but other service-based businesses.   And ALL of them asked,   “Will it really work HERE?”   Almost all of them say:   “Yeah, but Germany is different!”   “Yeah, but Argentina is different!”   “Yeah, but south Florida is different!”   Of course they are. Every gym is different. You and I are not the same. But we both care a lot, and we can build business systems to make you more money, get you home on time, and provide meaningful opportunities to make a living for your staff.   No matter where you are, mentorship with TwoBrain works.   Here’s why it will.   The Incubator teaches you how to build a business. It’s clear, it’s step by step, and a mentor will help you tailor it for your situation. There are even subtitles in German, French, Italian and Portuguese, and some of our mentors speak up to 8 languages!   Does everyone in the world charge the same amount? Of course not. But everyone in TwoBrain is working toward their value.   Does everyone live in the wealthiest area? Of course not. But our mentors help you identify who ...
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The Infidel's Tactic To Fixing Your Gym

October 3, 2018 Vision
by Craig Hysell of FlowState and Conviction Training   What if you had to do something different in the gym to make it better for your clients? Would you do it?   You certainly would.   What if that meant you had to be at the gym less?   Maybe.    What if it meant you had to do different workouts than the rest of the gym does (and what your business is based on) to MAKE THE EXPERIENCE BETTER AT YOUR GYM?   Most of you might not. In fact, some of you might wonder what I’m talking about.   And you might have a laundry list of good reasons why.   But here’s what happened when I did just that. (And how I did it.)   Now, a heretical article like this is not definitive in its necessity, absolute in its process, or practical in every situation.   I believe if you are a new or newer gym owner (working through the Founder and Farmer phases) of your business, this isn’t for you; you’re not ready, your staff isn’t ready and your community isn’t ready.   Successfully doing what I’m about to share here is predicated on the maturation of your business, not your feelings or emotions.   If you are in the Tinker or Thief phases of business ownership, stepping OUTSIDE your gym can make your gym culture STRONGER and your client experience DEEPER because you understand how to apply what you learn to the bigger picture of your current vision.   Tinkers and Thieves have strong systems, strong cultures and have already taken Leadership roles that put strong staff between them and a majority of the client’s day to day touchpoints.   All that said, let’s continue:   One of the first things any leader does in combat when it gets messy, is step back off the line a little bit to get a larger perspective. ...
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Episode 138: Will Hawthorne

October 2, 2018 Gym Operations Podcast
  questions: “What’s the Halo Effect of your primary service?” Great point: “CodeAdvisors doesn’t have a flashy website.” They’re known by what they’ve done, not by what they say they’re going to do. They’re chosen for many of the largest deals in history because of their reputation for success, not their marketing. Here’s their site. “People come and find us, and it resonates with the founders here.” Will only works with the top, and that means 20-24 companies at his door on a monthly basis. Out of those, he takes one. “Public speaking is harder than negotiating,” he said, right after describing a $5B deal he worked on for Motorola. “It’s almost never about the numbers, and always about emotion.” Truer words may never have been spoken about the buying and selling of gyms. He’s talking about Apple and Google purchases, but almost every CrossFit gym that’s ever been purchased yielded a higher price than its actual value. In many cases, the purchaser realizes too late that they’ve overpaid. Sometimes they realize they’re overpaying, because they’re buying the opportunity. And sometimes … they just love CrossFit. “We raised $800 million for Twitter before they went public. We’ve raised over $500 million for Spotify.” He’s mostly working on AI deals right now. I include this note because the CrossFit industry has always been good at adopting new technologies ahead of other entrepreneurs, and we’re only going to have to get better. “Most entrepreneurs are great at product, but not good at business. To build the product and sell it is a whole different skillset. The good ones realize they need a good operator next to them.” In the service industry, we commonly refer to the “owner-operator” model because there’s one founder, and that founder has to do both things. It’s the person who runs a great service but can’t run their business that really suffers. “The people who don’t know their ...
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Marketing Monday: Is Marketing Worth It?

October 1, 2018 Gym Marketing
I know it sounds silly but I get asked this question a lot: is marketing worth it?   When gym owners ask me this question, I think what they really mean is:     I’m working a lot in my business right now.  I’m wearing a lot of hats, I coach a lot, I do most of the sales, I organize the events, I make sure the facility is clean…I don’t have a lot of time left in the day.  So, what should I focus on, where should I invest my efforts that’s going to have the biggest positive impact on my ROI?      This is a question I would often ask myself, so I understand the #struggle all too well.  When you’ve got 15 mins left before you have to close up for the evening and you are choosing between posting on the gym’s instagram or sending an email to a missing client, it’s tough to know which one is more important to your business.     If you need help prioritizing your end-of-year goals, book a call with a mentor!     Two-Brain clients click here.   If you’re new to Two-Brain, click here.
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Episode 137: Charu Sharma

September 25, 2018 Personal Development
[vc_row][vc_column][vc_column_text delay=”0″]This weekend in San Francisco, Two-Brain held its first Tinker Meet-up.   Entrepreneurs who have complete financial and time freedom, and are seeking their next project, are called “Tinkers.” You can take the test to find out where you are in your entrepreneurial journey here.   One of our speakers was Charu Sharma, CEO of NextPlay. Charu has had an amazing life: In 2003, Charu and her brother fought two goons in a train robbery, saving the lives of women on the train. She later represented India in South Korea, fighting in Taekwondo. Chapters of textbooks are dedicated to her in India. When she moved to the U.S. for a four-year University program, she founded two start-ups out of her dorm room, lived at sea for a semester, and visited all seven continents on internships. Now she has five National Awards, expeditions to all seven continents, over 600 stage shows, and three books published. Charu was enlisted as a “Power Woman” alongside such notables as Oprah Winfrey, Sonia Gandhi, and Melinda Gates by Youth Incorporated Magazine in March 2012.   Our mission at Two-Brain is to make 1,000,000 entrepreneurs wealthy. Charu has created Go Against the Flow to educate 1 million women to take risks and build their own businesses. Charu has contributed to Huffington Post, Venture Beat, Business Insider, The Times of India and Youth Incorporated, among various publications. She organized TEDxRiverNorth in Chicago, and she has spoken at two TEDx conferences on risk-taking and entrepreneurship respectively. Yeah, she’s kind of a big deal. And she’s still a few years away from turning 30.   In this episode, Charu is interviewed live by Jay Williams, a Bay Area Two-Brain Mentor. Her responses are both brilliant and sincere: No canned answers, lots of laughter, and some poignant quotes. Like these:   “I don’t want to just look good on paper.” Charu’s resume is amazing, but she actually goes out ...
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