I know it sounds silly but I get asked this question a lot: is marketing worth it?
When gym owners ask me this question, I think what they really mean is:
I’m working a lot in my business right now. I’m wearing a lot of hats, I coach a lot, I do most of the sales, I organize the events, I make sure the facility is clean…I don’t have a lot of time left in the day. So, what should I focus on, where should I invest my efforts that’s going to have the biggest positive impact on my ROI?
This is a question I would often ask myself, so I understand the #struggle all too well. When you’ve got 15 mins left before you have to close up for the evening and you are choosing between posting on the gym’s instagram or sending an email to a missing client, it’s tough to know which one is more important to your business.