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The Four Stages of Coach Development

February 26, 2019 Hiring Staff
Speeding Progressions By Controlling Variables: A Theoretical Model   When I want to talk about developing coaches, I call Josh Martin. Or Oskar Johed, or Josh Price…I’m surrounded by dozens of gym owners who have been serving their clients for over a decade. These guys know how to get people up the ladder. They also know how to HOLD the ladder to let other coaches climb.   Every gym has a unique coaching flavor. But we’re all humans. That means new coaches can benefit from a structured plan for coach development. Whether you call it an internship or a coaches’ education plan, you can introduce lessons and topics in a way that our brains understand.   New coaches at a gym that sells group coaching and 1:1 coaching have two variables to manage: Delivery of the lesson in an appropriate way (the owner’s way) Management of the client(s) in front of them.   In my experience, most gym owners combine shadowing classes with some kind of “I judge you judging them” assessment. In most cases, this “internship” is a much tougher process than the owner went through themselves–and that’s okay. No matter how you choose to lift up your future coaches, you can follow this structure. Stage 1 – Controlled lesson, controlled audience At this stage, the new coach can deliver a scripted lesson plan (like your OnRamp sessions) to one client at a time. In other words, the workout doesn’t change at all. And while the client will require some adaptation to the plan, the new coach doesn’t have to worry about starting a group on time or holding anyone’s attention.   Stage 2 – Controlled lesson, variable audience In this stage, the new coach can deliver a tightly-scripted lesson plan to an experienced group. They should not have to worry about making up a warmup or cool-down; or what skill to teach; or which points of performance to ...
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Episode 157: How To Run A Successful Competition, with TJ Belger

February 26, 2019 Gym Operations Podcast
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Are you making these common Facebook ad mistakes?

February 25, 2019 Gym Marketing
To succeed in online advertising, especially with increased competition in the digital marketing landscape, you need to focus on three key goals: 1. Establish yourself as a likeable and trustworthy authority figure in your market.  Most in the blogosphere call this the know-like-trust factor.   2. Capture leads (prospective client contact information) 3. Nurture your leads and convert them into new member sales This list is written in order of importance.  Most gym owners attempt to drive cold traffic directly to a signup page on their website in hopes of increasing sales.  As a microgym owner, however, your #1 marketing and advertising goal is to first prove to people why they should listen to you and consider your gym. You need to consistently provide value to your audience if you want them to know, like and trust you. You can create value in many different ways. You can write articles and blog posts, Facebook Live Q&A’s, video tutorials or webinars. Ask yourself, “what are the most common problems that current clients are looking to me to solve?”  List out those problems, prescribe solutions, and distribute those in the form of online content.   Your ads will consistently underperform if you skip ahead and drive traffic to a front end offer. Offer your prospects something of value first before you ask for the sale. You need to dedicate part of your advertising budget to audience engagement – to nurturing your audience with content.   Using your ad budget solely to advertise and promote your front end offer, like a 21-day rapid fat loss program or a 6 week challenge, will lead to suboptimal results.  When your front end offer looks and sounds the same as every other gym in your area, there is very little to set your apart from your competition. Instead, build engagement campaigns that educate your audience on who you are, what you do, and why you can ...
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What I've Learned From The Open

February 22, 2019 Personal Development
One of my favorite things about CrossFit is what it teaches you between workouts.   Last night was the 19.1 announcement. Here are the lessons I took away:   It’s not really about the workout. People don’t care about the wall-balls and rowing; they care about how it’s presented. I saw a huge outcry on social media after the 19.1 announcement last night. But unlike most years, when nervous people complained about the exercise selection, most of the complaints seemed to focus on the presentation: “Where is Castro?” and “Why is it in French?” Of course, without a Media team, the Open announcements won’t be the same. But the great news is: you can make your members get this excited about their workouts without HQ’s help. Take the Open announcements of previous years as your template. Create anticipation for the “big reveal” through your own media. Invite guests. Clean the gym. Clearly demonstrate the points of performance. Do it on camera. Change your lighting a bit. GET EXCITED! There was nothing done in the Open announcement that you couldn’t have done in your own box, my friend. (You can do this stuff every single day. And, once every year, you can do it bigger.) Here’s Kyle Stepp of Priority CrossFit doing a great job: Share your plans with your team. Your coaches are really the voice of your business. If they’re excited about the Open, your members will enjoy it. If they’re complaining, your members won’t. Include your coaches in the plan for future weeks; put them on camera; shoot your own “update show” between events. Take ownership of the Open. Communicate more than you think it’s necessary.  Communicate before you think it’s necessary. Tell people exactly what to expect. Tell them exactly what to do. Tell them why they’re going to love it. Keep selling them on it. Smile when you do.   The Open is already a great ...
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Episode 156: Building Kids' Programs In Your Gym

February 21, 2019 Gym Operations Podcast
Announcer:                            00:02                       Welcome everyone to to brain radio. It is our mission at TwoBrain is to provide 1 million entrepreneurs the freedom to live the life that they choose. Join us every week as we discover the very best practices to achieve perfect day and move you closer to wealth. Announcer:                            00:26                       This episode is brought to you by ForTime Design. The real focus of this episode is talking about the value of your time. Is it worth it to outsource your programming and what I started to bring business.com to bring coaching.com I built these sites myself from scratch because I wasn’t satisfied with what else was out there. It’s important to know how to build a website yourself. It’s important to know how to change your own oil. It’s important to know how to rotate your own tires, but the value of your time is what’s most important. I’m not a graphic designer, I’m not a website designer and so I trust liquid state design to take care of all this stuff for me. Check them out. Toxic Teresa, they do some pretty amazing work and a lot of two brain gyms are already using them. To huge advantage in their local market. Greg Strauch:                        01:10                       All right. I’m here with Jason Rule, owner of Driven nutrition. Jason, how are you? Jason Rule:                             01:15                       I’m good. Thanks for having me on Greg. I appreciate it. Greg Strauch:                        01:18                       Happy to. I know personally within my gym, I love the products that Driven nutrition has been able to offer us. I would say as a business owner, I love the profit margins as well. Uh, before we get into all that, let’s kind of start with your story. Let’s start with kind of what led you up to open driven nutrition and uh, Kinda expand and we’ll go from there. Jason Rule:                             01:37                       All right. Right on. We’ll dive ...
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Where To Build Your Gym

February 21, 2019 Gym Operations
My second gym was a CrossFit gym. I built it in an industrial park, because #hardcore. It looked nothing light my bright, open personal training gym, which had tiled showers and sparkling windows. In fact, I remember by CrossFit landlord staring at my chalkboard wall and asking: “Don’t you want it to look NICE?!” I said, “Hell no!” and laughed. Of course, the joke was on me: over the next few years, I had a hard time getting people to drive across town to do puke-inducing workouts in a dusty garage. (You know, now that I say it out loud…) Meanwhile, downtown in my airy second-floor personal training space, my clients were begging for CrossFit! And I, stubbornly stupidly, told them to “drive up to the Industrial Park if you want CrossFit.” Most new affiliate owners are smarter than that. We work with dozens of future gym owners to help them avoid the crazy expensive mistakes we all made; open profitable; and kickstart their dream career. If you’re about to open, here’s a podcast I think you’ll LOVE (and I know will make you money). Entrepreneurs go through four phases in their journey: Founder Phase, Farmer Phase, Tinker Phase, and Thief. If you’re not sure which phase you’re in, take the test here. Then, whether you’re considering your first lease; an expansion; purchasing a building; adding a second location; or moving house, follow these guidelines: Founder Phase priorities: Convenience is more important than exposure. Choose a location that close to your ideal clients’ homes or workplaces. If it’s closer to their work, you’ll need showers. If it’s closer to their home, you might not. Don’t be swayed by proximity to a highway. “But 30,000 cars drive by every day!!!” Exposure might get you the first half-dozen clients, but won’t be measurably more valuable in the long run. If you have two buildings in mind, and they’re priced the same with ...
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