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Episode 137: Charu Sharma

[vc_row][vc_column][vc_column_text delay=”0″]This weekend in San Francisco, Two-Brain held its first Tinker Meet-up.   Entrepreneurs who have complete financial and time freedom, and are seeking their next project, are called “Tinkers.” You can take the test to find out where you are in your entrepreneurial journey here.   One of our speakers was Charu Sharma, CEO of NextPlay. Charu has had an amazing life: In 2003, Charu and her brother fought two goons in a train robbery, saving the lives of women on the train. She later represented India in South Korea, fighting in Taekwondo. Chapters of textbooks are dedicated to her in India. When she moved to the U.S. for a four-year University program, she founded two start-ups out of her dorm room, lived at sea for a semester, and visited all seven continents on internships. Now she has five National Awards, expeditions to all seven continents, over 600 stage shows, and three books published. Charu was enlisted as a “Power Woman” alongside such notables as Oprah Winfrey, Sonia Gandhi, and Melinda Gates by Youth Incorporated Magazine in March 2012.   Our mission at Two-Brain is to make 1,000,000 entrepreneurs wealthy. Charu has created Go Against the Flow to educate 1 million women to take risks and build their own businesses. Charu has contributed to Huffington Post, Venture Beat, Business Insider, The Times of India and Youth Incorporated, among various publications. She organized TEDxRiverNorth in Chicago, and she has spoken at two TEDx conferences on risk-taking and entrepreneurship respectively. Yeah, she’s kind of a big deal. And she’s still a few years away from turning 30.   In this episode, Charu is interviewed live by Jay Williams, a Bay Area Two-Brain Mentor. Her responses are both brilliant and sincere: No canned answers, lots of laughter, and some poignant quotes. Like these:   “I don’t want to just look good on paper.” Charu’s resume is amazing, but she actually goes out ...
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Marketing Monday: 3 Critical Questions Every Advertiser Must Answer Before Campaign Selection

Reach, Awareness, Conversions – oh my!  Choosing the right ad campaign type in the Facebook ad manager platform can be tricky. But here in the Two-Brain Marketing lab, we’ve created an easy 3-step process that you can follow to determine which campaign type is the right one for you.   If you need help choosing the right type of ad campaign for your business, book a call with a mentor!   Two-Brain clients Click here.   If you’re new to Two-Brain, click here.
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Every Millionaire Has A Mentor

“If my gym was making money, I wouldn’t be calling you!”   I hear this message every single week. We do dozens of free calls with gym owners, and many of them are in trouble. They wait until they NEED help before they look for it. And I can’t blame them.   I did the same thing.   I thought, “I’ll figure this out myself! I’m smart!” What I should have thought was, “Let me burn my cognitive candles on new problems, and find the people who have already figured this stuff out.”   When I finally DID get it mostly figured out, I didn’t stop receiving mentorship. No way: I doubled down. And you know what I found? There’s no ceiling to it.   Now I travel and learn with millionaires. They ALL have mentors. Every single one. Most of them aren’t in the fitness industry, but the millionaires WILL appear in our industry soon.   As soon as gym owners stop confusing “profitable” with “successful”, as soon as we stop accepting the minimum viability of our gym and start thinking, “How can I actually get wealthy?” you’ll meet them. Their gyms might be different, but they’ll all have mentors.   I guarantee it.   This weekend, I’m meeting with two groups: first, with a dozen entrepreneurs who are working through the “valley of death” between $2M and $5M in earnings. I’m a student in that group. Second, with 30 gym owners who have entered the “Tinker Phase” of entrepreneurship and want to talk about what real success in our industry can mean. I’m lucky enough to lead that group with Jay Williams and Jeff Smith, two other TwoBrain mentors.   Success in our industry doesn’t mean a high gross revenue projection, or a pocketful of buzzwords like “run rate”. It doesn’t mean simply “being excellent” at coaching–though that is a prerequisite. Success means being excellent at business. And ...
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Why We're Going To Europe, Brazil and New Zealand

Germany. France. England. Brazil. Italy. Sweden. New Zealand. The TwoBrain Tour Bus will stop in each over the next four months. Our mission is to serve 1,000,000 entrepreneurs. And our passion is CrossFit. Every gym–in Alaska or Alabama, Australia or Austria–has unique problems and opportunities. But we have more in common than we have differences: an abundance of care for our clients; access to the most powerful brand in fitness; and the need for a model that allows for a profitable business! The fastest-growing markets for CrossFit are Brazil and Italy. And, on the horizon, China. We serve boxes in ALL of these countries now, and we KNOW we can help. Just last night, we welcomed gyms from Holland, the UK, and good ol’ Ohio to the TwoBrain Family. After meeting international HQ liaisons at the CrossFit Games, I accepted their invitation to speak overseas. First, Germany invited us to an event in Frankfurt. Within a day, we were invited to an affiliate gathering in Bordeaux. Then came New Zealand, for a government-sponsored event for gym owners. We committed to Sweden over a year ago, and Italy was an easy choice because we have some incredible clients there already. Who’s footing the bill? Me. I’ve committed to helping gym owners. HQ staff asked, so we’re going. I’ve also had my book, Two-Brain Business 2.0, translated into German, Italian, French and Portuguese. We’ve added subtitles to our Incubator modules in German, French, Italian and Portuguese (you can even see the FREE “help first” videos with subtitles in each language here.) None of this stuff comes cheap. In fact, it costs tens of thousands to do it! So WHY are we doing it? Because we believe in THE MISSION. We believe in THE MOVEMENT. And we’re ALL IN. THIS IS HOW WE CHANGE THE WORLD. Tour dates coming soon! You, my friend, are the lever that moves the world. Entrepreneurship is that ...
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Episode 136: How I Learned To Embrace Fear and Lean In To Stress

[vc_row][vc_column][vc_column_text]Whether you are starting a brand new business or you are having to go back and make difficult changes, you are going to have to embrace stress and lean into challenging events. Today I want to talk about my experiences working through struggles and some tips for how to handle difficult situations.   First, your body doesn’t know the difference between fear and excitement. The body’s default response when it comes to surging adrenaline is to be scared. A lot of times all that is needed is to recognize that you are just excited and take control.   Second, I want you to know that anticipation is often worse than the actual event. Many times your mind will go to the worst case scenario and then when a tough situation actually happens, it’s not so bad. If you can choose when to do the hard thing, choose to do it right now. The hard part is the anticipation.   Third, put the event into perspective. Will you remember this event in a year? There was a time when I was extremely susceptible to online feedback and it would absolutely tear me up. In reality this was extremely ridiculous and the fact that if got under my skin is just silly. Keeping things in perspective in all aspects of your life is extremely important.    Timeline: 0:30 – Changes to the Two-Brain Incubator Program 2:43 – How to handle struggles in your business 4:50 – Lean into the scary stuff and embracing stress 6:41 – The anticipation of a tough situation is often times much worse than the event itself 7:38 – Putting important life and business events into perspective 11:38 – The secret to why Two-Brain has become so successful 13:09 – Two-Brain Stories with Kalle Solberg [/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/2″][vc_raw_html]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[/vc_raw_html][/vc_column][vc_column width=”1/2″][vc_raw_html]JTNDYSUyMGhyZWYlM0QlMjJodHRwJTNBJTJGJTJGd3d3LnN0aXRjaGVyLmNvbSUyRnMlM0ZmaWQlM0Q3NTYwMSUyNmFtcCUzQnJlZmlkJTNEc3RwciUyMiUzRSUzQ2ltZyUyMHNyYyUzRCUyMmh0dHAlM0ElMkYlMkZjbG91ZGZyb250LmFzc2V0cy5zdGl0Y2hlci5jb20lMkZwcm9tby5hc3NldHMlMkZzdGl0Y2hlci1iYW5uZXItMzAweDI1MC5qcGclMjIlMjBhbHQlM0QlMjJMaXN0ZW4lMjB0byUyMFN0aXRjaGVyJTIyJTIwd2lkdGglM0QlMjIzMDAlMjIlMjBoZWlnaHQlM0QlMjIyNTAlMjIlMjAlMkYlM0UlM0MlMkZhJTNF[/vc_raw_html][/vc_column][/vc_row]
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Marketing Monday: Can You Answer This?

True or False? Digital Marketing is a Numbers Game. This is a common phrase in the digital marketing interwebs.  So is it true?  Find out the answer in this week’s Marketing Monday Post from Two-Brain. If you want to learn more about how the Facebook wizardry works, book a call with a mentor! Two-Brain Clients click here.   If you’re new to Two-Brain, click here.
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