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TwoBrain Summit 2019: Full Agenda

April 3, 2019 Personal Development
[et_pb_section bb_built=”1″][et_pb_row][et_pb_column type=”4_4″][et_pb_text _builder_version=”3.21.1″ z_index_tablet=”500″] This will be the best Summit ever. This year, our Summit speakers and topics were chosen by the Two-Brain Family. We proposed dozens of topics and let you vote for the ones that would help you MOST. If you’re not familiar with our Summit, it’s not a lecture series: it’s 2 days of PACKED workshops with 2 separate learning streams. We call one “the business side” and one “the coaching side”. Here’s what Julie Johnston of Camp Rhino said about the Summit last year:   [/et_pb_text][et_pb_video _builder_version=”3.21.1″ src=”https://twobrainbusiness.wistia.com/medias/z6scecff9o” z_index_tablet=”500″ /][et_pb_button admin_label=”BUY BUTTON” _builder_version=”3.21.1″ button_text=”GET YOUR TICKETS HERE!” button_url=”https://twobrainbusiness.com/product/twobrain-summit-2019/” url_new_window=”on” z_index_tablet=”500″ button_alignment=”center” box_shadow_style=”preset4″ /][/et_pb_column][/et_pb_row][et_pb_row][et_pb_column type=”4_4″][et_pb_text _builder_version=”3.21.1″ z_index_tablet=”500″] Here’s the 2019 Summit Lineup: [/et_pb_text][et_pb_image _builder_version=”3.21.1″ src=”https://twobrainbusiness.com/wp-content/uploads/2019/04/All-Staff-Update-2019-04.png” z_index_tablet=”500″ /][et_pb_image _builder_version=”3.21.1″ src=”https://twobrainbusiness.com/wp-content/uploads/2019/04/All-Staff-Update-2019-04-2.png” z_index_tablet=”500″ /][/et_pb_column][/et_pb_row][et_pb_row][et_pb_column type=”4_4″][et_pb_button admin_label=”BUY BUTTON” _builder_version=”3.21.1″ button_text=”GET YOUR TICKETS HERE!” button_url=”https://twobrainbusiness.com/product/twobrain-summit-2019/” url_new_window=”on” z_index_tablet=”500″ button_alignment=”center” box_shadow_style=”preset4″ /][et_pb_video _builder_version=”3.21.1″ src=”https://twobrainbusiness.wistia.com/medias/gxt642loin” z_index_tablet=”500″ /][/et_pb_column][/et_pb_row][/et_pb_section]
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Top 5 Tips for Running a Better Youth Program

April 2, 2019 Gym Operations
by Gretchen Bredemeier, Two-Brain Youth Programs Mentor   Thinking about starting a new youth program, or building on the one you have? Here are Gretchen’s Top 5 tips:   1. Take the time to plan long-term. Short-term thinking and planning is one of the biggest barriers to successful youth programs. It’s why I do everything I can to help gyms overcome this hurdle during mentorship. You can’t just deal with things as they come and expect to thrive.  You have to get ahead of stuff! You respond better, create better, and program better when you work from a long-term plan. Most youth programs are doing exceptionally well if they can think through things a month at a time. Youth coaches and managers work other jobs, have kids… they just tend to have lots going on.  It’s the gym owner’s job to set the vision of a Youth Program, and create an annual plan with quarterly goals.    2. Get your youth coaches certified. Sure CrossFit Kids or BrandX is an insurance requirement for youth ages 12 and under, but there are gobs of great reasons to make sure your coaches are certified.  As I coach adults, I’ve never had anyone ask about my certifications. As a Youth Coach, however, I actually decided to hang them all on the wall above my desk and require that all parent conversations happen at that desk.  It’s embarrassing (I don’t want to be THAT person), but parents need to see them. Certs make parents comfortable and help to gain their respect in a “sport” that is still seen as “scary” and “unorthodox” in most areas.  It gives parents the security of knowing that you gained your knowledge from something greater than YouTube. Certs go a long way to professionalize our profession. Certifications can be brought up and used to validate content (particularly anything controversial- like early specialization). At this transition point, as CrossFit begins ...
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TwoBrain Marketing Episode 3: Tania Vrga

April 1, 2019 Gym Marketing Podcast
    Chris:                                         00:26                       This episode is brought to you by Healthy Steps Nutrition. I first met Nicole over a year ago when one of my favorite crossfit affiliates introduced me to her because Nicole was helping them. Sam Brumenshankel at Crossfit Port Orange started a nutrition program in her box and that conversation turned into something larger. A year later, Nicole has a fantastic bolt-on nutrition program that you can add to your box anywhere in the world. So if you’re thinking, I need to start presenting better nutrition information to my clients or I need a new revenue stream, or I want to know more about nutrition, but I don’t know where to get started. Healthy steps has that. What they’re going to do is put you or one of your coaches even better through course, get them qualified to start teaching nutrition. Then they’re going to add you to a private Facebook group. They’re going to give you a rollout so that you can do a nutrition challenge at your gym, which more than pays for the cost of enrolling them in the course and then provide an ongoing mentorship program for your nutrition program so that you can continue to run things for your clients like nutrition, accountability plan every month like we do at catalyst. Chris:                                         01:33                       Nicole is a fantastic person and after launching Healthy Steps Nutrition online, she actually opened up her own box. She’s working with some massive clients including some big, big school boards across the country now and she’s in a great position to actually change people’s lives. With nutrition. You can be a conduit for that. Your clients need nutrition advice and counseling. Healthy steps is the best possible solution to this. It’s bolt on. You can take a coach who’s passionate about nutrition and give them the help they need to start a program overseen by a registered ...
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The Mythical "Book of Business"

March 30, 2019 Hiring Staff
Many service professionals build a “book of business”. Financial planners, investment salesmen and insurance agents use the term often. These are all licensees: they pay a small fee or percentage to use a larger brand (like an insurance agency or real estate business) but mostly operate autonomously. They might get some small benefit from the brand for lead generation or a discount on signage; they might share office space or administrative staff. They’re not entrepreneurs, but they’re mostly responsible for finding their own clients. And they also keep their clients for a very long time, even if they leave their agency to work somewhere else.   For a client list to have value, the agent must be reasonably sure they’ll keep the client for decades. For example, when a financial planner retires, they can sell their “book of business” to another, because most people stay with their financial planners for life. They’re transferring value to another agent because their clients are locked in.   This is not true in the fitness industry.   When you enter the Farmer Phase of entrepreneurship, other fitness coaches build careers on your gym platform. Your role is to find them clients; provide booking, billing and scheduling resources; cover their insurance; pay for the lighting; give them access to equipment; keep your space safe…and a dozen other responsibilities.   Their role is to train the client on the stable platform you’ve built for them.   They do NOT own the client. Whether as employees or contractors, fitness coaches are not building a “book of business”, because the client shouldn’t leave the gym to follow a coach elsewhere.   The coaches and personal trainers at a gym are there to serve the gym’s clients.   What’s the difference between an intrapreneurial coach and a gym owner? The whole world.   An intrapreneurial coach maximizes the opportunities created by the gym owner. A gym owner creates enough ...
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Switches and Dimmers

March 29, 2019 Personal Development
By Josh Martin, Two-Brain Mentor and TwoBrainCoaching Lead   Just a week ago, I was speaking to a gym owner about leadership and it reminded me of my light problem.    We are finally settling into our new house. Boxes are unpacked and the walls are adorned with things that make it feel like home.    You want to know what we don’t have figured out yet? The dang light switches. I had no clue that a house could have so many. In one hallway alone, that is short enough for me to stretch my arms across, there are three switches to turn the one hallway light on and off. Crazy, right? But at least thats an on/off thing. In other areas, we have dimmer switches. Hopefully by the time we have people over for Thanksgiving in 8 months we’ll have all the lights figured out! But back to the gym owner:   This particular gentleman was being really hard on himself. He had purchased an existing gym and was working hard to ‘right the ship’ but was having trouble with people doing the things the way he was asking they be done. I applauded him for holding himself accountable, but also had to explain the difference between being a leader and being an owner.    Opening a business, or even buying an existing one, does not make you a leader. An owner, yes. But not necessarily a leader.    Ownership is a like a light switch – it’s either on or off. Either you own the business or you don’t. Either the buck stops with you or it doesn’t.    Leadership is different. Leadership is like a dimmer switch. When you begin your journey as a leader, it’s almost as if someone has the dimmer switch turned all the way down – there is barely any visible light whatsoever. You’ll have moments where you shine brightly; these are the ...
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Episode 161: Building A Measuring Stick

March 28, 2019 Gym Operations Podcast
All of us are surrounded by a million great ideas. How do you know which to do, and which to wait on? The biggest job we have as mentors is to help you filter these ideas, take action on them and execute them until they are done. Today we talk about the process to do this and how we recommend you do it at Two Brain!   Be on the lookout for my new book coming out in just a few weeks: Founder, Farmer, Tinker, Thief!   Don’t Forget about the 2019 Two Brain Summit, June 8-9 in Chicago! This year we have some amazing topics and guests for both yourself and your coaches. Click here to register and sign up now!     Links: https://www.amazon.com/Anything-You-Want-Lessons-Entrepreneur/dp/1511366079 Timeline: 2:34 – Introduction to Building a Measuring Stick 3:48 – How does Two Brain grow from user input? 5:35 – You can do anything but you can’t do everything 7:53 – The importance of the roles and tasks exercise 12:02 – The best way to approach new ideas in your business 15:55 – Overloading your business with too much software 18:00 – The hierarchy of questions to ask yourself when choosing between ideas 23:06 – Testing your idea for an appropriate amount of time 29:30 – Some examples of important metrics within your affiliate Announcer:                            00:02                       Welcome everyone to Two-Brain Radio. It is our mission at Two-Brain to provide 1 million entrepreneurs the freedom to live the life that they choose. Join us every week as we discover the very best practices to achieve perfect day and move you closer to wealth. Chris Cooper:                        00:26                       Everyone. Chris Cooper here and really thrilled to see you this year in June in Chicago at the 2019 Two-Brain summit. Every year we have two separate speaking tracks is one for you, the business owner, and there’s one for coaches that will help them make better, longer, ...
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