How to Attract New Members During the Holidays

Holidays are tough for us in our industry.

Speaking from personal experience, we get hit with a lot of “hold” requests and cancellations during the Holiday season.  At our NYC location, it’s really difficult to get new signups during the end of November and into December because prospects have a hard time rationalizing the idea of starting a monthly membership when they know they are going to leave town for 7-10 days to visit family.

So what can we do, does it make sense to spend money on ads to attract new clients during a time when many people are less willing to commit to a membership?

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