Josh Martin is a visionary who coaches fitness. You can hear his whole coaching story here, and his theory on building coaches to be your strategic advantage here. Josh is one of the most popular mentors on the Two-Brain team, and he leads the Coaching speakers’ panel at the 2019 Summit in two weeks. At the Summit, Josh will make a “big reveal”: a new way to think about coach development in your gym and some incredibly valuable tools to help build your system, develop your coaching staff, and guide them to meaningful careers in fitness. Josh develops coaches in degrees. In this episode, he walks host Greg Strauch through the six degrees of coach development. Way back in the day, there was this idea that if you are just an excellent coach, you’d be the best coach ever and everything was going to work out all right with your business. And so it was this idea that excellence in coaching was tied to excellence in business, and we know that’s not true. Being excellent in coaching is in no way related whatsoever to being excellent in business. And so what we saw over the years, especially as excellence in business was pursued, is the pendulum kind of swung to where we were focused on a lot of the business side of things and that’s not a bad thing at all. I think that that is incredibly important for the sustainability of the whole system. But what we have to remember too as owners is that our coaches are actually the ones delivering the very service that we’re selling. And so if we neglect to develop them and continually develop them and make them better and better and offer them a chance at a meaningful longterm career, then all of a sudden we’re delivering a product that is just not worthwhile. And so that’s really where the impetus for this having ...
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