Blog

Transform your gym
in 5 minutes a day.

Get the no-BS morning newsletter read by 30,000 gym owners.

A hand holding a needle prepares to pop a bright red balloon labeled "emotion."

Best Lessons of 2019: Never Split the Difference

What can a former FBI hostage negotiator teach a business owner? The answer: a great deal. Chris Cooper explains how the Chris Voss book "Never Split the Difference" helped him handle tough conversations.
Read More →
A portrait photo of author Mike Michalowicz dressed in jeans, a denim vest and a blue shirt against a grey background.

Best Lessons of 2019: The "Queen Bee Role"

How Mike Michalowicz's book "Clockwork" helped Chris Cooper figure out his Queen Bee Role and devote his time to the things that really move the needle in his business.
Read More →

Two-Brain Radio: "Profit First for Microgyms" With John Briggs

Incite Tax's John Briggs discusses his forthcoming book, "Profit First for Microgyms," and how gym owners can use the profit first philosophy to ensure their business survives and thrives.
Read More →
On a black background, a shiny red button and a bright green button with a yellow smiley face on it.

Best Lessons of 2019: The Power of Nice

"The Power of Nice" changed Chris Cooper's life, and he had a chance to put its lessons into practice when under attack in 2019. Here's how Linda Kaplan Thaler's book can help you start 2020 off right.
Read More →

Two-Brain Radio: James Hobart—Programming, Coaching and Competing

CrossFit Games and Seminar Staff veteran James Hobart reflects on a decade of competition, coaching and programming.
Read More →
A portrait of business expert and writer Todd Herman in a blue suit with an urban skyline in the background.

Best Lessons of 2019: The Alter Ego Effect

Struggling trainer Todd Herman got some fake glasses and transformed himself into someone else—a person who could sell more training than anyone else in the building. Here's how you can use the "alter ego effect" to find success.
Read More →