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Make More Money: The Secrets of Facebook Ad Targeting

Digital marketing expert Mateo Lopez explains how to target Facebook ads according to your gym's location and population to get the best results.
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A white spotlight cuts through smoke on stage, with the words "Only pros get to stand here."

Turning Pro

Becoming a professional coach takes a lot more than a certification. After more than 23 years coaching fitness, here's what Chris Cooper know of professional coaches.
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The State of the Fitness Industry 2019

Chris Cooper discusses the state of the fitness industry and what you can do to ensure success in 2020.
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How to Start an Online Training Business, With Jonathan Goodman

Personal Trainer Development Center founder Jonathan Goodman explains how online training can be just as personal, effective and profitable—if not more—than coaching in a brick-and-mortar gym.
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A rubber-coated hex dumbbell sits on a black rubber mat in a microgym.

How to Open a Profitable, Scalable Gym

Chris Cooper tells you how to bootstrap a new gym business, get your first clients, get your next clients and scale up. This isn't just his opinion. It's the proven method Two-Brain Business has used with dozens of gym owners before they started.
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E.C. Synkowski Still Wants You to Squat Deeper—and Eat Better

OptimizeMe Nutrition founder and former CrossFit program manager E.C. Synkowski talks nutrition: what to eat, whether to supplement and how to maintain healthy habits for the long haul.
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