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How to Write Facebook Ads That Make People Click and Buy

Ad copy 101: Mateo Lopez tells you everything you need to know about writing great Facebook ads.
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Stockholm Success: How to Build an Audience With Per Mattsson

Coaches Congress founder Per Mattsson tells Chris Cooper how he built his audience and attracted world-class speakers to come to his event.
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How I Built an Audience for My Gym

Chris Cooper grew a very successful gym business without buying a single Facebook ad. Here's exactly how he did it—and how you can start building an audience of people who will become your clients.
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Why Kevin Ogar Wouldn't Trade the Last Six Years to Walk Again

Sean Woodland speaks with adaptive athlete Kevin Ogar about the accident that paralyzed him, how he learned to embrace it and how the experience shaped his purpose in life.
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A black and white archery target with three arrows buried in a bright yellow center ring.

Building an Audience: Start With One

When building an audience, you must start with one person. Then get the second. Then get their friends. Then get your neighbors. Then—and only then—start talking to strangers. This article explains exactly how Affinity Marketing works.
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Podcast: The Top Books of 2019 for Gym Owners—Chris Cooper’s List

Chris Cooper reads a lot, and in this edition of Two-Brain Radio, he'll tell you how the books he read in 2019 can help you make positive changes to your business and your life.
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