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A bearded man in workout wear arrives to a studio gym and is greeted with a warm handshake from a coach in a black shirt and shorts.

How to Make a Living as a Personal Trainer

Whether you work in a big gym, a little gym or own your own private studio, here's how to make a great living as a personal trainer in 2020. Chris Cooper will tell you how to get clients, scale up and deliver better service.
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A smiling former personal trainer works in an office, with the caption "this doesn't have to be you."

How to Coach Forever

Coaches can make a great living in the fitness industry now, and gym ownership isn't the only way to do it. In this series, Chris Cooper will show you all your options and tell you step by step how to create a career as a coach.
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How to Convert Clients With Landing Pages That Don't Suck

Mateo Lopez tells you what you need to create a killer landing page to get more conversions.
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A very angry woman with clenched fists and steam coming out of her ears. Her shirt says, "I'm going to quit your gym."

Rep Week: Hard Conversations

You have to remove emotion from tough conversations before you can work on solutions. Here's how to do it and prevent members from leaving angry. Practice this technique, and those members might return one day.
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A brown-haired gym owner sits at a wooden desk with a laptop and looks up with a small smile.

Rep Week: Coach Evaluations

The key to improving your staff is constant evaluation. And the key to good evaluation is frequency. Every three months, gym owners in our Growth Stage hold a Career Growth ToolKit meeting with each staff member. Here's how to run these meetings and improve your staff.
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Two-Brain Radio: Scaling Up With Jason Khalipa

Jason Khalipa shares how he turned a 1,500-square-foot gym into a worldwide fitness empire.
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