Coronavirus Response: March 21

A purple and pink graphic image of the coronavirus with the words "daily brief."

Daily Update

Video group training is not enough. You must pivot to 1:1 if you want to keep your clients long term.
A bar graph that shows individualized coaching generates 90 percent client retention during the COVID-19 crisis.

Today’s Tactic

Plan to deliver workout customization to each client each day. Budget six minutes per client for the first week and three minutes per client in following weeks. See the Resources section below for a video example of workout customization. You’ll also find an article on customization versus full personalization.


Vanity Fair: “With Coronavirus, the Work-Out-From Home Movement Has a Captive Audience.”
Business Insider: “These At-Home Fitness Apps Are Seeing a Surge as Gyms Close.”
Forbes: “In Coronavirus Panic, Gym Goers Turn to At-Home Exercise Systems.”

Key Resources

Sample video of a Catalyst coach customizing the group workout for a client: Click here.
Chris Cooper: “Online Training: The Good, Better and Best Strategies for Delivery.”


One more thing!

Did you know gym owners can earn $100,000 a year with no more than 150 clients? We wrote a guide showing you exactly how.