Daily Update
Video group training is not enough. You must pivot to 1:1 if you want to keep your clients long term.
Today’s Tactic
Plan to deliver workout customization to each client each day. Budget six minutes per client for the first week and three minutes per client in following weeks. See the Resources section below for a video example of workout customization. You’ll also find an article on customization versus full personalization.
News
Vanity Fair: “With Coronavirus, the Work-Out-From Home Movement Has a Captive Audience.”
Business Insider: “These At-Home Fitness Apps Are Seeing a Surge as Gyms Close.”
Forbes: “In Coronavirus Panic, Gym Goers Turn to At-Home Exercise Systems.”
Key Resources
Sample video of a Catalyst coach customizing the group workout for a client: Click here.
Chris Cooper: “Online Training: The Good, Better and Best Strategies for Delivery.”
