The type of salesperson you hire—and the compensation you offer—will depend on which phase of entrepreneurship you're in. This guide will show you what to do in every stage of a business' life.
Sean Woodland speaks with former CrossFit Seminar Staff member Dave Lipson about Thundrbro, a program that merges bodybuilding and functional-fitness principles.
The next time you're in a staff meeting, look at the faces around you and ask, "Who is in charge of sales?" If you can't name the person responsible for selling, bad news: It's you. But it doesn't have to be.
You can’t be a successful business owner without selling your service. That made me uncomfortable—until I realized that "sales" doesn't mean "trickery." It really just means "helping people." Here's how to do it.