Long-term client retention requires ascension. No one wants to say, "I'm just maintaining" for long. If clients don't have goals, they'll get bored. Read on to see how good gym owners use goal setting and accountability to drive retention.
Sean Woodland speaks with strongman subject-matter expert and former CrossFit Games athlete Rob Orlando about the benefits of adding strongman movements to CrossFit workouts.
If you spend one minute building a marketing funnel or setting up an ad, spend 10 minutes working on your sales process. Then spend 20 minutes keeping your current clients. Here's why.
Orangetheory and other chains are going to beat microgym owners who sell group training and nothing else. But our business isn't actually the same as their business. Here's how to set yourself apart.
James Mawson shares how went from backyard boot camp to profitable business—and how taking a step back to do marketing right led to $21,000 in front-end revenue.
