Blog

Transform your gym
in 5 minutes a day.

Get the no-BS morning newsletter read by 30,000 gym owners.

Sales Tips: Closing Cold Leads Who Clicked Facebook Ads

Certified Two-Brain Mentor and sales expert Jeff Burlingame drops knowledge on closing the cold-lead sale.
Read More →
With lots of bokeh, a yellow prairie flower stands out from a green grassland.

How to Get Clarity

Being successful doesn’t mean doing more things. It means doing the right things. My mentors filter my great ideas and opportunities. Who filters yours?
Read More →
A spotlight on a corner of a boxing ring with a set of gloves hanging; the words "appointments" and "challenges" are on either side.

Nutrition Coaching: Challenges Vs. Appointments

Your clients need nutrition coaching. But how much? And when? This post goes over the pros and cons of nutrition challenges and appointment-based programs.
Read More →

Mike Doehla: Why Nutrition Coaching Isn't Always About Food

Chris Cooper speaks with Stronger U Nutrition founder Mike Doehla about the behavioral approach to nutrition coaching.
Read More →
A man wearing a horse mask lifts an atlas stone in a gym with cinder block walls.

Hybrids Are the New Normal

Fitness and nutrition coaching go hand in hand. Here's what to charge for nutrition coaching, as well as instructions on how to launch your program, how to determine who should deliver it and how you can package it to create "hybrid" memberships.
Read More →

Camille Leblanc-Bazinet: Becoming a Fearless Unicorn

Sean Woodland speaks with 2014 Games champion Camille Leblanc-Bazinet about competition, life after competition and finding new purpose in helping others get healthy.
Read More →