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Rep Week: Coach Evaluations

December 12, 2019 Hiring Staff
The key to improving your staff is constant evaluation. And the key to good evaluation is frequency. Every three months, gym owners in our Growth Stage hold a Career Growth ToolKit meeting with each staff member. Here's how to run these meetings and improve your staff.
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Two-Brain Radio: Scaling Up With Jason Khalipa

December 12, 2019 Hiring Staff Podcast
Jason Khalipa shares how he turned a 1,500-square-foot gym into a worldwide fitness empire.
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Three arrows buried in the bulls-eye of a colored archery target.

Rep Week: Affinity Marketing

December 11, 2019 Gym Marketing
Waiting for your clients to refer their friends doesn't work. It's too passive. Affinity Marketing takes the referral process from passive to active. Here's how to practice helping the acquaintances of your best clients so you can generate more revenue.
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From Games Athlete to Doctor With Julie Foucher

December 11, 2019 Personal Development Podcast
Julie Foucher reflects on her CrossFit Games career, how she trained for the Games while in medical school and why she's passionate about family medicine.
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A number of white arrows labelled "Rx" point at a red circle labelled "goal."

Rep Week: Goal Reviews

December 10, 2019 Hiring Staff
Data shows the best gyms meet with each client and review progress quarterly. The prescriptive model is becoming our actual job. The delivery of nutrition and exercise programs is just how we implement our prescriptions.
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A row of black dumbbells on a bench. Each is labelled "sell."

Rep Week: Sales

December 9, 2019 Selling Gym Memberships
Your assignment: Practice five sales scenarios five times each. If you're really shy, practice in front of a mirror. Or your dog. Just do it—you must improve your ability to get interested people to sign up.
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