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A black and red graphic image of the coronavirus with the words "daily brief."

Coronavirus Response: April 13

The daily update. Today’s Tactic: Create your strategy for next next 90 days. You must focus on retaining revenue, recovering revenue, growing revenue and growing your business.
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Never Panic: Sales and Marketing Math in the COVID Crisis

What should you be selling right now, and how should you advertise it? Mateo Lopez shares the latest insights.
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A purple and pink graphic image of the coronavirus with the words "daily brief."

Coronavirus Response: April 10

The daily update. Today’s Tactic: Measure attendance in your online classes. Is it higher or lower than it is in your regular in-person classes? Who’s missing? Call them and then change your delivery to help them.
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Adherence and Retention Online

Seventy clients showed up for your Zoom classes today. Seems great, right? Until you remember that you used to train 110 people per day in your gym. Here's the metric that really matters.
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A black and red graphic image of the coronavirus with the words "daily brief."

Coronavirus Response: April 9

The daily update. Today’s Tactic: Provide new clients with the tools they need to be successful.
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Online Trainer Brad Overstreet on How to Deal With the New Fitness World

Expert online trainer Brad Overstreet shares methods and actionable advice for gym owners and coaches making the transition to online coaching.
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