When you want to keep clients in your gym for a decade or more, your focus moves from “funnels” and “sales scripts” to behavior modification. In this series, Chris Cooper tells you what we know about human behavior—and changing it.
The price of caring, professional mentorship is $5,000. What’s that over a lifetime of special moments with your family? Chris Cooper missed a lot of those moments because he didn't ask for help soon enough. Don't make that mistake!
When we hear from burned-out gym owners or see their rants about clients who "just don't get it" on Facebook, we know they've lost their sense of cause. Here's how to refocus on your mission and fire yourself up for 2020.
Two-Brain, Two-Brain Business, Two-Brain Radio, Business, Chris Cooper speaks with psychotherapist Bonnie Skinner about depression and anxiety—and what entrepreneurs can do to improve mental health.
Sean Woodland interviews CrossFit Games veteran Matt Chan about his competitive career, his time on the Level 1 Seminar Staff, life after competition and the accident that almost killed him.
