If you can survive through April and May, you're probably going to come out of this crisis OK—and some gyms will actually come out ahead. Here's your plan to manage your cash flow in the short term.
The daily update. Today’s Tactic: Contact every member who’s cancelled in the last year. Your goal isn’t to sell anything, just to listen and be a leader.
"Customization" means taking something general and altering it slightly for a specific case. You don't have to create a separate workout for each member; you just have to show each client the same workout through a different lens.
The daily update. Today’s Tactic: Plan to deliver workout customization to each client each day. Budget six minutes per client for the first week and three minutes per client in following weeks.
You can do a lot of things to get through the COVID-19 crisis. We're tracking what gyms are doing around the world and reporting to you what works. Here's how to plan for 15, 60 and 90 days.
