Blog

Transform your gym
in 5 minutes a day.

Get the no-BS morning newsletter read by 30,000 gym owners.

Consistency > Everything Else

We want entrepreneurs to make decisions once, get these decisions out of their heads and then move on to bigger problems. Here's how to document procedures and then delegate so you can get back to working on the big picture.
Read More →

The Freakout-Free Cure for Rising Ad Costs on Facebook

Marketing expert Mateo Lopez explains why you don't need to panic when ad costs rise.
Read More →
A white ladder leads up to a giant red megaphone that represents branding and communication.

Branding for Founders, Farmers, Tinkers and Thieves

When it comes to branding, your priorities shift as you evolve as an entrepreneur. Here's exactly what to focus on as you level up from Farmer to Founder to Tinker.
Read More →

StoryBrand: Can It Help You Acquire More Clients?

Two-Brain mentor Jay Williams shares what he learned about marketing and storytelling from the StoryBrand seminar—and how to make your customers the hero of your story.
Read More →
A milkshake with the words "not a milkshake; a crumb-free portable breakfast."

Branding 101: What Are They Hiring You to Do?

Businesses spend huge amounts of money trying to find out what their clients want. But there's a simple way to find the definitive answer. Here it is: Ask them. Don't guess.
Read More →

Dogging It in Every WOD: Alex Castiglione and Bully Breeds

More than a million dogs are euthanized in shelters each year. Here's how Alex Castiglione is fighting that—with fitness.
Read More →