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A row of colored paintbrushes lie on a canvas below the words "clarity above art."

Branding 101: Clarity > Art

You will never become wealthy if your branding doesn't appeal to your audience. The best brands in the world don't reflect their owners' tastes. The best brands always come from a question: "What do our clients want?"
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Branding 101: Are You Poisoning Your Brand?

Your clients are paying for a professional service. Your online persona has to reinforce your professional value. Read this blog and stop poisoning your brand by accident.
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Using Organic Content to Support Advertising

The algorithms have changed. Here's why your organic posts are reaching fewer people and how to combine paid and organic marketing to create more conversions.
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The $1 Million Gym Built by Two Guys Who Once Rationed Paper Towels

Jared Byczko and Peter Brasovan own a $1 million gym. Here's how they built it.
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Habits of Highly Successful Gyms: Delegation and Pricing

How do you go from working in your business to working on your business? And how do you set prices? In this article on delegation and pricing, Chris Cooper gives you a precise plan.
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Kari Pearce: The Fittest Woman in the United States

Kari Pearce speaks with Sean Woodland about her gymnastics career, how she got so good at CrossFit and her goals to be the next American woman on the podium at the CrossFit Games.
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