When it comes to branding, your priorities shift as you evolve as an entrepreneur. Here's exactly what to focus on as you level up from Farmer to Founder to Tinker.
Two-Brain mentor Jay Williams shares what he learned about marketing and storytelling from the StoryBrand seminar—and how to make your customers the hero of your story.
Businesses spend huge amounts of money trying to find out what their clients want. But there's a simple way to find the definitive answer. Here it is: Ask them. Don't guess.
You will never become wealthy if your branding doesn't appeal to your audience. The best brands in the world don't reflect their owners' tastes. The best brands always come from a question: "What do our clients want?"
Your clients are paying for a professional service. Your online persona has to reinforce your professional value. Read this blog and stop poisoning your brand by accident.
