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5 Things That Will Kill Post-COVID Recovery (and How to Avoid Them)

Some gyms are seeing a post-COVID "surge" of new, high-value clients. Others aren't. Here's what stops the Surge Effect.
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Daily Directive: Aug. 24

This is the time to lay a new foundation for your coaching business. Book Goal Review Sessions with all your clients before Sept. 15.
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When and How to Say “No”— for Entrepreneurs Only

Why you need to say "no" more often—and how to figure out what to say "no" to.
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The Surge: Why Some Gyms Are Thriving After COVID

Over 71% of Two-Brain gyms that reopened after COVID saw a boost in revenue. And the new clients are paying more than the old clients were.
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A woman prepares to lift a barbell, with the words "Two-Brain Business Daily Directive" as a caption.

Daily Directive: Aug. 21

The difference between your microgym and the Orangetheory down the street? Your coaching. Here's how to use the Prescriptive Model.
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On a green background, the Two-Brain logo and the words "daily brief."

Daily Directive: Aug. 20

Streaks are powerful. Chris Cooper explains how to use this knowledge to help your clients and grow your fitness business.
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