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Clients won't stay if they don't know they're winning. Schedule three points on the calendar at which you assess client progress each year.

Great coaches focus on the benefits of the workout, not its features—which opens up a world of programming possibilities.

Don't make this mistake: programming for the features of the gym instead of the goals clients want to achieve.

Client results are incredibly valuable for gym owners because if your clients aren’t getting the results they want, they won’t stay long.

We call our process of goal-setting, review and refinement the Prescriptive Model. It's key to a gym's success. Here's an overview.

All that matters: what clients want. To succeed, you need to know their goals and show them a clear path to achieving them.