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A gym owner checks data on a smartphone, with the words "State of the Industry 2025."

Truth Vs. BS: Your Data Can Save the Fitness Industry

August 19, 2025 Gym Operations
When you have hard numbers, you don’t have to guess, and you won’t be fooled. To get the data you need, fill out our survey.
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Text "Help Advance the Fitness Industry" and cover of Two-Brain's "State of the Industry" guide with text "Get early access to the 6th edition!"

Truth vs. BS: Help Separate Fact From Fiction in the Fitness Industry

August 18, 2025 Podcast
Contribute to the largest fitness business data set in the world so gym owners, like you, can make data-driven decisions.
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A gym owner uses a smartphone to dictate her staff playbook.

How to Use AI to Create a Gym Staff Playbook at Warp Speed

August 15, 2025 News and Views
Hate typing so much that you won't create an ops manual to systemize your gym? Wispr Flow and ChatGPT can solve all your problems.
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Gym owner Ryan Webb with text "Improve Gym Efficiency With Wispr Flow and ChatGPT"

Never Type Again: How Wispr Flow and ChatGPT Can Improve Efficiency in Your Gym

August 14, 2025 Podcast
Hate writing but love talking? Here's how one gym owner uses AI to create everything from SOPs to sales scripts without typing a single word.
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An AI robot with the caption "This is the best local gym."

How to Be the Gym AI Recommends (Before Your Competitor Beats You To It)

August 14, 2025 Selling Gym Memberships
SEO is going away as people turn to AI. Chris Cooper serves up a plan to help gym owners pull way ahead of the competition.
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A gym owner looks at a stopwatch, and the caption reads "No time for marketing?"

How to Use AI to Improve Your Gym Marketing, Brand and Culture

August 13, 2025 Selling Gym Memberships
Gym promotion, branding and storytelling can eat up a ton of time—unless you use Chris Cooper's AI hacks and tools.
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