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A pile of US cash on a table with the words "how to keep more for yourself."

Gym Owner Income: Are You Leaving Cash on the Table?

Could a call to your accountant increase cash flow? Chris Cooper lays out two examples that might cause your to pick up the phone.
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A smiling gym owner holds a tablet with the words "monthly earnings goal: $20,000."

The Gym Owners Who Earn the Most—and Their Tips for You

How do some gym owners earn between $17,000 and $45,000 a month? Our Top 10 earners pull back the curtain and share their secrets.
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Gym owner and Two-Brain Business CEO Chris Cooper with text "$17K-$45K Monthly Gym Owner Income: And How They Did It"

How to Pay Yourself More in 2025: Gym Owner Income Strategies

Chris Cooper reveals the monthly leaderboard for net owner benefit—what gym owners actually pocket from their businesses.
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A sign reading "going out of business" hangs in the window of a gym.

Survey Says: Bad Advice is Deadly for Gyms

Here's exactly what will happen to the average big group gym if its owner thinks 5 percent churn is acceptable.
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Two-Brain CEO Chris Cooper with text "6 Key Metrics Every Gym Owner Should Know"

Using Data to Make Smart Gym Decisions

Think you need 300+ members to run a profitable gym? The data says otherwise. Track these six metrics to make decisions that grow your gym.
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A gym owner reviews metrics in a notebook.

The 6 Critical Numbers You Need in 2025

Chris Cooper digs into the data to give you critical info. To get his updated numbers later this year, fill out our short survey.
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