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A painting of an encroaching wave

The Surge: Why Some Gyms Are Thriving After COVID

Over 71% of Two-Brain gyms that reopened after COVID saw a boost in revenue. And the new clients are paying more than the old clients were.
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A woman prepares to lift a barbell, with the words "Two-Brain Business Daily Directive" as a caption.

Daily Directive: Aug. 21

The difference between your microgym and the Orangetheory down the street? Your coaching. Here's how to use the Prescriptive Model.
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On a green background, the Two-Brain logo and the words "daily brief."

Daily Directive: Aug. 20

Streaks are powerful. Chris Cooper explains how to use this knowledge to help your clients and grow your fitness business.
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Image of Chris Cooper with title text reading "The Prescriptive Model: Your Key to Survival as a Microgym"

The Prescriptive Model: Your Key to Survival as a Microgym

A review of the prescriptive model—and how it will make you successful during and post-COVID.
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Closeup of a wire rope breaking

Motivation: The Dark Secret

The fear of missing out is very real. Here's how to use it to help your clients keep working toward fitness and nutrition goals.
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Daily Directive: Aug. 19

If you can keep clients past the seven-month mark, you'll probably keep them for 24 or more—Chris Cooper tells you exactly how to do it.
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