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Gym Owners Handbook: What You’ll Learn

January 25, 2021 Gym Operations Podcast
Coop gives a high-level overview of all the lessons, tactics and actionable advice packed in his latest book.
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A leaderboard showing the top Two-Brain gyms' average revenue per member.

By the Numbers: ARM

January 25, 2021 Selling Gym Memberships
Chris Cooper gives you a target for average revenue per member per month and tells you exactly what to do to hit it—or exceed it.
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Chris Cooper and title text.

The Microgym Model: 2021

January 21, 2021 Gym Operations Podcast
How to scale your business from 0 to 500 members—and everywhere in between.
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A handful of clients in a crossfit gym - Microgym Myths - More clients = Better business

Microgym Myths: More Clients = Better Business

January 21, 2021 Vision
Here's exactly why you should ditch the more-is-better mindset and stop focusing on membership totals at your microgym.
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A blueprint of a gym - Microgym Myths - if you build it

Microgym Myths: If You Build It…

January 20, 2021 Vision
If you build it, they probably won't come—unless you have a plan to make them come. If you don't, here's exactly what to do.
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Athlete tying up shoes - the market chases excellence: Microgym Myths

Microgym Myths: The Market Chases Excellence

January 19, 2021 Vision
Chris Cooper puts a longstanding myth to rest once and for all: The market does not chase excellence. The market actually chases value.
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