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A woman prepares to lift a barbell, with the words "Two-Brain Business Daily Directive" as a caption.

Daily Directive: Aug. 18

August 18, 2020 Member Retention
A coach’s primary job is to get clients results. And that requires an understanding of human behavior and how to modify it.
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A dog leading ahead during a walk through nature

How to Motivate People: The Start

August 18, 2020 Selling Gym Memberships
Your clients must win at your service right away. If they can win before they even meet you, they'll already be eager to take the next step
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On a green background, the Two-Brain logo and the words "daily brief."

Daily Directive: Aug. 17

August 17, 2020 Member Retention
Understanding human behavior lets you change behavior and provide results for clients—which is the key to staying in business.
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Picture of Ashley Mak with title text reading "How to End the War and Help More Clients: Trainers Vs. Doctors and Therapists"

How to End the War and Help More Clients: Trainers Vs. Doctors and Therapists

August 17, 2020 Gym Operations Podcast
How to work with health-care pros instead of against them.
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A gorilla atop a motorcycle

How to Motivate People

August 17, 2020 Member Retention
The secrets to long-term progress for your clients don't come from the world of exercise science. They really come from behavioral science.
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A clipboard with the Two-Brain Business logo and the words "daily directive."

Daily Directive: Aug. 14

August 14, 2020 Selling Gym Memberships
Being great at sales isn't about having the perfect script. It's about caring enough about another human to start a conversation.
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